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Jay Acunzo
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A newsletter about standing out easier and resonating deeper through substance and stories, not internet stunts. Subscribe free, and join thousands learning to show up as stronger storytellers and speakers.

Nothing Is Boring: How to Tell Gripping Stories About the Seemingly Mundane
Jay AcunzoFebruary 11, 2022
How to lead better podcast interviews: 2 overlooked elements
Jay AcunzoJanuary 21, 2022
The Sudden Urge to Act: How Resonance Works in Marketing & Media
Jay AcunzoJanuary 14, 2022
How to Tell Better Stories: This Unconventional Street Sign Holds a Clue
Jay AcunzoJanuary 13, 2022
Creativity When Your To-Do List Never Ends
Jay AcunzoJanuary 7, 2022
How to Create Fans, Not Customers: The Story of the Savannah Bananas
How to Create Fans, Not Customers: The Story of the Savannah Bananas

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoJanuary 5, 2022
All the Lies We List
Jay AcunzoDecember 28, 2021
What You Should Know About the Movie Rocky: A Lesson in Creative Constraints
Jay AcunzoDecember 21, 2021
Why Yoga with Adriene Resonates: 10 Million Fans, One Foundation
Why Yoga with Adriene Resonates: 10 Million Fans, One Foundation

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoDecember 16, 2021
The Fear of Being Unoriginal: How to Overcome This Ubiquitous Maker Monster
The Fear of Being Unoriginal: How to Overcome This Ubiquitous Maker Monster

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoDecember 9, 2021
"I Feel Seen" - How 360Learning Resonates Deeper with Customers Than Their 200 Competitors
"I Feel Seen" - How 360Learning Resonates Deeper with Customers Than Their 200 Competitors

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoDecember 1, 2021
Maker Monsters: Stories of Facing Imposter Syndrome and Fear of Rejection
Maker Monsters: Stories of Facing Imposter Syndrome and Fear of Rejection

Today, we learn about a transformative idea in how we approach our work in order to resonate deeper…

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Jay AcunzoOctober 27, 2021
How to Become an Expert Others Follow: Stop Trying to Be an Expert Entirely
How to Become an Expert Others Follow: Stop Trying to Be an Expert Entirely

Today, we learn about a transformative idea in how we approach our work in order to resonate deeper…

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Jay AcunzoOctober 20, 2021
What Is Reach? What Is Resonance? Two Revealing Definitions to Inform Better Work

What does it take to resonate?” I can’t stop thinking about that question. Let’s try to define it, and to explore the tension between resonance and reach.

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Jay AcunzoOctober 7, 2021
Welcoming The Juice (Spotify for B2B Content) As Unthinkable's Q4 Sponsor

Excited to announce a new partner, The Juice, which helps surface the most resonant content among marketers and sales professionals. Content optimized for people, not algorithms.

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Jay AcunzoSeptember 30, 2021
The Frustration Statement: A Writing Template to Evolve Ideas from Rough to Resonant

Why do some ideas resonate more deeply than others? They feel personal. But we can proactively develop our ideas to feel more personal. Try the Frustration Statement to get started.

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Jay AcunzoSeptember 23, 2021
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