What does it take to create work that resonates? And isn’t that the goal? Why is this concept not a major focus of our work in any profession? I believe it should be. And I also believe this is a learnable craft.
Read MorePerfectionism is a maker monster that can hold us back, pin us down, and convince us we’re not able to proceed. Her'e’s how to overcome it.
Read MoreI think ONE problem is at the core of it all for creative professionals…
Read MoreWhether you embrace hustle culture and effectively inject the advice equivalent of Red Bull to the brain every day, or you simply feel called to create your art and leave your legacy, burn out is real. Today, we explore the idea of recovery with some folks who are both awful at it and great at it.
Read MoreFor one year, I served as the head of content to a wonderful team at a software company. I was in my mid-20s, trying to figure out who I was and what I stood for, professionally. I was miserable.
Read MoreThere are but two tiny things I wish I could magically implant in the brains of everyone who wants to create stories for a living -- or just for fun, honestly…
Read MoreWe spend so much of our time as students learning a simple truth: success is knowing the answer. To get something wrong is…
Read MoreAlex Cook's obsessions are ever-changing, from growing and farming mushrooms to…
Read MoreFor an upcoming episode of 3 Clips, producer Cherie Turner and I will be speaking with the host and creator of an incredible podcast owned and operated by TED. I’d like to share…
Read MoreYour mission, should you accept it, is to wield tension in service to your audience, not yourself. Too much tension can be destructive. The right amount can be…
Read MoreOur industry is pretty darn obsessed with the future of things -- technologies, channels, trends, professions. And I get it. I tend to live in the future in my life, too. It’s bad…
Read More"Ship the work. If it doesn't ship, it doesn't count." Reps. I heard you. Reps. I'm with you. But... um… in creative work, what the heck is a rep? Today, a story of…
Read MoreMy cynicism and skepticism don't consume me. They're not MOST of who I am. I'm MOSTLY warm and fuzzy and gregarious and idealistic. I'm an optimist, which…
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