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How to Resonate: A Framework for Building Bigger, Innovating Faster, and Reaching Higher in Your Work
How to Resonate: A Framework for Building Bigger, Innovating Faster, and Reaching Higher in Your Work

What does it take to create work that resonates? And isn’t that the goal? Why is this concept not a major focus of our work in any profession? I believe it should be. And I also believe this is a learnable craft.

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Jay AcunzoSeptember 23, 2021
Maker Monsters: A Practical Guide to Beating Perfectionism

Perfectionism is a maker monster that can hold us back, pin us down, and convince us we’re not able to proceed. Her'e’s how to overcome it.

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Jay AcunzoSeptember 22, 2021
I'm hiring a social media producer to help inspire more creativity in the workplace
Jay AcunzoSeptember 20, 2021
The worst career advice I've ever received - One Shot #7
Jay AcunzoSeptember 8, 2021
How to use the beginner's mindset to elevate creative work - Unthinkable #157
Jay AcunzoAugust 31, 2021
To create more memorable work, act like an explorer, not an expert

I think ONE problem is at the core of it all for creative professionals…

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Jay AcunzoAugust 14, 2021
How to avoid burnout: Where recovery fits in the work of prolific creators - Unthinkable #156
How to avoid burnout: Where recovery fits in the work of prolific creators - Unthinkable #156

Whether you embrace hustle culture and effectively inject the advice equivalent of Red Bull to the brain every day, or you simply feel called to create your art and leave your legacy, burn out is real. Today, we explore the idea of recovery with some folks who are both awful at it and great at it.

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Jay AcunzoJuly 29, 2021
How to measure your content's resonance, not just reach

For one year, I served as the head of content to a wonderful team at a software company. I was in my mid-20s, trying to figure out who I was and what I stood for, professionally. I was miserable.

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Jay AcunzoJuly 17, 2021
How to evolve your storytelling in 3 phases
How to evolve your storytelling in 3 phases

There are but two tiny things I wish I could magically implant in the brains of everyone who wants to create stories for a living -- or just for fun, honestly…

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Jay AcunzoJune 21, 2021
How to never run out of ideas
How to never run out of ideas

We spend so much of our time as students learning a simple truth: success is knowing the answer. To get something wrong is…

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Jay AcunzoJune 14, 2021
NanaGram: How one family's mystery led to an app connecting people across generations - Unthinkable #149
NanaGram: How one family's mystery led to an app connecting people across generations - Unthinkable #149

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to…

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Jay AcunzoJune 9, 2021
How to handle rejection as a creative
How to handle rejection as a creative

For an upcoming episode of 3 Clips, producer Cherie Turner and I will be speaking with the host and creator of an incredible podcast owned and operated by TED. I’d like to share…

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Jay AcunzoJune 8, 2021
How to use tension in your storytelling
How to use tension in your storytelling

Your mission, should you accept it, is to wield tension in service to your audience, not yourself. Too much tension can be destructive. The right amount can be…

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Jay AcunzoJune 1, 2021
How to show up (even when you don’t feel like it)

Our industry is pretty darn obsessed with the future of things -- technologies, channels, trends, professions. And I get it. I tend to live in the future in my life, too. It’s bad…

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Jay AcunzoMay 26, 2021
"Put in the reps" makes sense, but what are reps in creative work? || Unthinkable #148
"Put in the reps" makes sense, but what are reps in creative work? || Unthinkable #148

"Ship the work. If it doesn't ship, it doesn't count." Reps. I heard you. Reps. I'm with you. But... um… in creative work, what the heck is a rep? Today, a story of…

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Jay AcunzoMay 21, 2021
How to be more creative: A surprising approach

My cynicism and skepticism don't consume me. They're not MOST of who I am. I'm MOSTLY warm and fuzzy and gregarious and idealistic. I'm an optimist, which…

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Jay AcunzoMay 18, 2021
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