Speaking & Storytelling Advisor to Business Leaders
 
 

Design My Signature Talk

Two-day Virtual intensive - Feb. 25 + 27

Built to help you grow your business and evangelize your ideas through stronger speeches.

 

[12 of 15 spots have been claimed]

🎁 Register now to get my on-demand class free ($400 value):

Booking Better Stages

Learn to better market and sell yourself as a speaker and see what it takes to go from breakout to keynote. Includes a pricing guide + sales call template, plus an inside look at how I personally pitch and negotiate.

 

Some talks are blog posts with a runtime.

Your talk should stir hearts and engage minds.

In this bootcamp you will…

  1. Acquire all the tools and frameworks needed to develop your signature talk.

  2. Make meaningful progress, guided by me, in a small group setting. I’ll ensure you have clearer direction and feel greater confidence and momentum than you’d otherwise experience building your speech alone.

 

“Transformative in a way I didn’t expect”

 

“The most inspired I’ve been in the longest time”

 
 
 
 

Common needs we address together:

🏗️ Structuring engaging speeches

Turning too many ideas into a succinct talk 🎯

✅ Packaging and pitching your speech

Translating ideas you usually write into effective spoken word ♻️

❤️ Crafting stories for the stage

Whether, when, and how to use CTAs in your talks 🚦

In this intensive, We will:

  • create a draft of your signature speech and move it forward based on what you uniquely need

  • acquire the techniques to evolve from smart expert to trusted thought leader and storyteller

  • ensure your speech generates follow-on business and invitations to keep speaking

  • learn to use your talk to inform a stronger public platform, everywhere you go

 
 

Your signature talk is the densest dose of your brilliance and influence you can deliver online and offline

It’s a repeatable, ever-improving speaking product you develop, hone, and distribute, opening new doors to bigger, better opportunities.

It’s the single-best way to show others (not just tell them) why they’d care about you and your ideas.

Next bootcamp: Feb. 25 +27

Everything is recorded and shared.

Tues, Feb. 25 + Thurs, Feb. 27

(No programming on Wednesday.)

Both days, Session 1 is 11-12:30 ET, with optional office hours for 30 minutes to follow

Both days, Session 2 is 2:30-4 ET, with optional office hours for 30 minutes to follow

To help you as you execute after, I’m also offering a bonus office hour 2 weeks later: March 13, 1-2 ET

Topics covered:

  1. Intro to signature speech development (rethinking what makes an effective talk)

  2. Structuring your speech for maximum impact (making a stronger case for your ideas)

  3. Effective storytelling in a speech (how to ensure your message sticks)

  4. Gripping and moving the audience (crafting better opens and closes + navigating CTAs in your speech)

Our focus Over 2 days shifts from viewing to doing

All four sessions involve a blend of live learning, discussion/Q&A, and prompted work, but you’ll spend more time on the latter as we move through the agenda, so you can make meaningful progress on your actual talk.

 
 
 

Why “Signature” Talk?

Because you’d proudly sign your name to it.

Your signature talk is the key to getting in front of densities of your ideal client or audience, but even more importantly, it’s the means to ensure they actually care about you, your ideas, and your offerings.

A signature talk can change your career or business, just as it changes others who see you deliver it.

Effective talks can be designed to differentiate your message and resonate with others, so you can stop demanding action and start inspiring it.

Your Talk should create fans, customers, and more speaking opps.

But you have to escape the commodity cage.

 
 

“You pull out the raw ideas (even when kicking and screaming) and help hone it into something brilliant. Holy Dude you’re good.”

—Sarah Stockdale (CEO of Growclass)

 
 


Who Is this for? How can I decide?

This intensive is for anyone using speaking to build their business and evangelize their ideas. However…

  1. This is NOT meant to help clarify your overall message or sellable offers. You should have at least a rough idea of what you teach, what you’re saying to the world, or at very least, what problem you want to solve for others.

  2. This bootcamp centers on how to intentionally design a speech to resonate, but part of being intentional means actually rehearsing the talk and actually giving the talk, so you can rapidly improve. No talk is “final” after designing it in theory in just two days. But you WILL leave with a far superior product than you arrived with.

  3. A bootcamp is an intensive. That’s a specific type of learning experience. We’ll move fast, cover a lot, and do some active, prompted work that might make you feel a little uncomfortable, but I promise to provide a helpful, encouraging hand as I push you slightly outside your comfort zone.

  4. This is NOT a substitute for my 1:1 coaching and consulting. My job is to steward the entire group forward, while personalizing to everyone as best I can. But for deeper, ongoing 1:1 support, visit jayacunzo.com/services.



Still not sure? Contact me here

We can swap emails or even schedule a call

I will NOT push you to attend. Unhappy registrants hurt my business. (Also? My heart.) If you contact me, I’ll be honest with you. Maybe the intensive isn’t right for you, maybe it is, or maybe it’s right for you but just not at this time.

Contact me, and we can either swap emails or set up a 10-min call.


WHAT’s INCLUDED:

 

reusable documentation to design your talks

You’ll learn a method for developing more effective talks in the future, structuring your material for maximum impact and spotting missing pieces. You can use this forever, regardless of your message or business, across both virtual and in-person speaking engagements.

 

Meaningful progress made developing your speech

You’ll focus on the pieces of the process most critical to your own speech being better designed, better delivered, and better positioned to win you more and better opportunities.

 

All questions answered directly by Jay

Each of my intensives offers a chance to talk shop directly about your unique situation in our small group setting, as well as lots of different office hours available, included for no extra cost.

 

Speech Packaging and Pitch materials

You’ll also leave with clarity for how to more effectively write your talk’s title, subtitle, and pitchable blurb to better showcase your value everywhere you’re trying to speak.

 
 


More about my speaking

For years, I’ve been a professional keynote speaker able to charge five-figures per speech and earn six-figures through my speaking. I’ve also given hundreds of virtual talks in support of my business, some organized by me, most as the guest speaker at others’ virtual events.

I’ve also advised dozens of experts, entrepreneurs, and execs as my clients to help them write and speak with greater impact as thought leaders and storytellers. Because it’s not just what you know that ensures others care. It’s what you say, how you say it, and how it makes them feel.

This is a skill, and the crafting of a signature talk is a repeatable process.

This guy’s thinking, “Why shouldn’t YOU be the opening keynote to the whole dang event?”

About My Public Speaking Experience

  • I’ve given talks in 25 states and 3 countries

  • …to audiences as large as 4,000 marketers and as intimate as 40 CEOs behind closed doors

  • I’ve spoken to HR professionals and HVAC entrepreneurs, higher-ed marketers recruiting new minds and dentists working on old mouths (young mouths too, for that matter).

  • Among 150 speakers at one of the marketing industry’s biggest events (Content Marketing World), attendees ranked my speech #1. (This earned me the coveted opening keynote the following year to thousands of attendees. I became the youngest speaker to ever open the whole dang thing.)

  • My speaker story has been featured in three books: The Referable Speaker (Andrew Davis and Michael Port), The Successful Speaker (Grant Baldwin), and Content Inc (Joe Pulizzi).

Through it all, I learned the craft of actively developing your speech to differentiate, resonate, and spark action in others.

Today, I’m mostly off the road to stay home with my kids. I’m much more focused on empowering others to craft their signature talks, their differentiated messaging, and their underlying premise and IP—the big idea you own, and the thinking behind it, empowering you to develop, distribute, and monetize your thinking.

Watch me in action:

I’ve built a career helping exceptional experts become stronger storytellers

“Jay is a savant in all things creativity.”

Heike Young, Head of Content, Microsoft

“Jay's teaching has been much more than a how-to. He's more of a guide for creative revelation.”

Jade Wu, Author/Psychologist, Duke University

“I feel more confident as an editorial leader thanks to Jay.”

Kevin Leahy, Sr. Producer, Guy Raz’s Built This Productions

 
 

I’m also grateful to have partnered with brands like these:

 
 

My Refund Policy

Request a refund anytime before the start date of the program and receive a full refund, no questions asked.

As of the start date, no refunds will be issued.

I can make no exceptions to this policy, but please know that if you are unable to attend the bootcamp live due a last-minute conflict, (A) I send around recordings of all sessions, which you can access forever, and (B) for 30 days after the program ends, you are invited to email me with questions you wanted to ask me live to get some personal support.

Refunds may take 5-10 business days to process, depending on the mysterious magical powers of the goblins controlling our banking systems, credit cards, and payment processing programs.