Speaking & Storytelling Advisor to Business Leaders
 
 

Design My Signature Talk

Two-day Virtual intensive — $1300

Next session 📅 Tues Feb 25 + Thurs Feb 27 (off-day between)

Built for business leaders and creators using speaking to grow their businesses and evangelize their ideas.

My November 2024 bootcamp sold out. Subscribe to the newsletter to be first to access this one.

“Absolutely fantastic workshop.”

“Jay's advice made total sense, and he delivered it in way that felt conversational and didn't put me on defense. His feedback style is a skill not many have. Top it off with his leadership style and level of expertise (two things that rarely grow at the same time), and it was just a stellar, stellar class.”

—Justin Blackman (brand voice expert, with clients like Red Bull, IHG Hotels, and Amy Porterfield)

Some talks are blog posts with a runtime.

Your talk should stir hearts and engage minds.

In this bootcamp you will…

  1. Acquire all the tools and frameworks needed to develop your signature talk.

  2. Make meaningful progress, guided by me, in a small group setting. I’ll ensure you have clearer direction and feel greater confidence and momentum than you’d otherwise experience building your speech alone.

 
 
 
 
 

Your signature talk is the densest dose of your brilliance and influence you can deliver online and offline

It’s a repeatable, ever-improving speaking product you develop, hone, and distribute, opening new doors to bigger, better opportunities.

It’s the single-best way to show others (not just tell them) why they’d care about you and your ideas.

In this two-day intensive, you will:

  • create a draft of your signature speech and move it forward based on what you uniquely need

  • acquire the techniques to evolve from smart expert to trusted thought leader and storyteller

  • improve how you package and pitch your speech to secure more and better opportunities

  • ensure your speech generates follow-on business and invitations to keep speaking

Bootcamp SCHEDULE:

Everything is recorded and shared. Please note November 20 is an off day for your own solo work or other priorities.

Tues, Feb. 25 + Thurs, Feb. 27

(No programming on Wednesday.)

Both days, Session 1 is 11-12:30 ET, with optional office hours for 30 minutes to follow

Both days, Session 2 is 2:30-4 ET, with optional office hours for 30 minutes to follow

To help you as you execute after, I’m also offering a bonus office hour 2 weeks later: March 13, 1-2 ET

Topics covered:

  1. Intro to signature speech development (rethinking what makes an effective talk)

  2. Structuring your speech for maximum impact (making a stronger case for your ideas)

  3. Effective storytelling in a speech (how to ensure your message sticks)

  4. Gripping and moving the audience (crafting better opens and closes + navigating CTAs in your speech)

Our focus will shift from viewing to doing

All four sessions involve a blend of live learning, discussion/Q&A, and prompted work, but you’ll spend more time on the latter as we move through the agenda, so you can make meaningful progress on your actual talk.

 

Create a talk so good, attendees Curse about it

(apparently)

Here’s some chatter as event attendees experience the speech of a past speaking client, who debuted the speech we developed to a standing ovation:

 
 
 

Why a “Signature” Talk?

Your signature talk is the key to getting in front of densities of your ideal client or audience, but even more importantly, it’s the means to ensure they actually care about you, your ideas, and your offerings.

A signature talk can change your career or business, just as it changes others. It helps you communicate with greater impact everywhere, too, as it informs your webinars and speeches, but also your content and thought leadership away from your speaking.

Effective talks can be designed to differentiate your message and resonate with others, so you can stop demanding action and start inspiring it.

Your Talk should create fans, customers, and more speaking opps.

But you have to escape the commodity cage.

 
 

“You pull out the raw ideas (even when kicking and screaming) and help hone it into something brilliant. Holy Dude you’re good.”

—Sarah Stockdale (CEO of Growclass)

 
 

Who Is this for? How can I decide?

This intensive is for anyone using speaking to build their business and evangelize their ideas — but who benefits from a short burst in clarity and momentum. However, this bootcamp (and the model of all bootcamps) aren’t for everyone and every use-case, so please consider the following:

  1. This is NOT meant to help clarify your overall message or sellable offers. I’m known in part for helping others clarify and develop their message in the form of a distinct premise and surrounding IP they own. However, you should arrive with at least some rough idea of what you are saying to the world, even if it doesn’t feel “there” yet.

  2. You will NOT design a perfect talk in 2 days (but you will leap forward, faster, thanks to the bootcamp). Speeches are iterative and depend heavily on your rehearsal time and the number of times you both deliver a given talk and revise it based on what you learned giving it. You won’t walk away with a finished product, but then again, speeches are never really “finished” if you’re doing this work right.

  3. A bootcamp is an intensive. That’s a specific type of learning. We’ll move fast, cover a lot, and do some active, prompted work that might make you feel a little uncomfortable, like you’re being pushed. I promise to do so with a gentle, welcoming hand, and you can always go back and watch recordings and execute the work on your own time later too. But make no mistake, this is a short burst of time meant to energize, inspire, and empower you.

  4. Do not attend if you’re looking for lots of personalized 1:1 time with me. My job is to steward the entire group forward across our two days together, and while there’s plenty of discussion time built in (plus office hours), I’d direct you to my other services for more personalized support and time with me: jayacunzo.com/services

Still not sure?

Send me a message To swap emails or set up a short call

Unhappy registrants are bad for my business (and also my heart). I won’t push you to attend. I’ll be honest with you. This intensive isn’t for everyone, and even if it’s right for you, it might not be the right time.

Contact me, and we can either swap emails or set up a 10-min call.


WHAT’s INCLUDED:

 

Everything you need to design a signature talk

You’ll learn a method for developing more effective talks in the future, structuring your material for maximum impact and spotting missing pieces. You can use this forever, regardless of your message or business, across both virtual and in-person speaking engagements.

 

Meaningful progress made developing your speech

You’ll focus on the pieces of the process most critical to your own speech being better designed, better delivered, and better positioned to win you more and better opportunities.

 

All questions answered directly by Jay

Each of my intensives offers a chance to talk shop directly about your unique situation in our small group setting.

 

Speech Packaging and Pitch materials

You’ll also leave with clarity for how to more effectively name and promote an effective talk to ensure others see value in booking you to speak.

 
 




ABOUT ME, JAY ACUNZO:

For years, I’ve been a professional keynote speaker able to charge five-figures per speech and earn six-figures through my speaking. I’ve also given hundreds of virtual talks in support of my business, some organized by me, most as the guest speaker at others’ virtual events.

I’ve also advised dozens of experts, entrepreneurs, and execs as my clients to help them write and speak with greater impact as thought leaders and storytellers. Because it’s not just what you know that ensures others care. It’s what you say, how you say it, and how it makes them feel.

This is a skill, and the crafting of a signature talk is a repeatable process.

This guy’s thinking, “Why shouldn’t YOU be the opening keynote to the whole dang event?”

About My Public Speaking Experience

  • I’ve given talks in 25 states and 3 countries

  • …to audiences as large as 4,000 marketers and as intimate as 40 CEOs behind closed doors

  • I’ve spoken to HR professionals and HVAC entrepreneurs, higher-ed marketers recruiting new minds and dentists working on old mouths (young mouths too, for that matter).

  • Among 150 speakers at one of the marketing industry’s biggest events (Content Marketing World), attendees ranked my speech #1. (This earned me the coveted opening keynote the following year to thousands of attendees. I became the youngest speaker to ever open the whole dang thing.)

  • My speaker story has been featured in three books: The Referable Speaker (Andrew Davis and Michael Port), The Successful Speaker (Grant Baldwin), and Content Inc (Joe Pulizzi).

Through it all, I learned the craft of actively developing your speech to differentiate, resonate, and spark action in others.

Today, I’m mostly off the road to stay home with my kids. I’m much more focused on empowering others to craft their signature talks, their differentiated messaging, and their underlying premise and IP—the big idea you own, and the thinking behind it, empowering you to develop, distribute, and monetize your thinking.



A history of helping exceptional people at the top of their fields elevate their storytelling and differentiation

“Jay is a savant in all things creativity.”

Heike Young, Head of Content, Microsoft

“Jay's teaching has been much more than a how-to. He's more of a guide for creative revelation.”

Jade Wu, Author/Psychologist, Duke University

“I feel more confident as an editorial leader thanks to Jay.”

Kevin Leahy, Sr. Producer, Guy Raz’s Built This Productions

 
 

Brands like these have turned to me for their most important storytelling projects:





Next bootcamp Coming Week of Feb 24.




My Refund Policy

Request a refund anytime before the start date of the program and receive a full refund, no questions asked.

As of the start date, no refunds will be issued.

I can make no exceptions to this policy, but please know that if you are unable to attend the bootcamp live due a last-minute conflict, (A) I send around recordings of all sessions, which you can access forever, and (B) for 30 days after the program ends, you are invited to email me with questions you wanted to ask me live to get some personal support.

Refunds may take 5-10 business days to process, depending on the mysterious magical powers of the goblins controlling our banking systems, credit cards, and payment processing programs.