Why Yoga with Adriene Resonates: 10 Million Fans, One Foundation

The story of the most popular YouTube channel about yoga: Yoga with Adriene. Or, really, the business decisions they've made that helped them build such a passionate audience.

We often hear one word used to describe a person or team that's built something big: empire. They've built a business empire. For Chris Sharpe and Adriene Mishler, the idea might have applied ... but only at first.

Chris (as CEO of YWA's company, Find What Feels Good) and Adriene (as the performer and personality) co-founded something that did expand in such a way that it felt empire-bound. But then they decided to make a switch. The reason why can be found hidden in how they speak to their audience.

Today, a story about depth vs. breadth and reinvention vs. stagnation.

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ABOUT THE SHOW:

Unthinkable is a storytelling podcast about creative people who break from conventional thinking to make what matters most. We’re traveling the business world to learn how to create work that resonates — with powerful stories from makers, marketers, and leaders like the CEOs of Zoom and Patreon, execs from Adobe and Disney, and creators like writer Tim Urban, comedian Sarah Cooper, and photographer Chase Jarvis. From artisans to entrepreneurs, writers, designers, podcasters, video creators, and all the weird and wonderful nooks of the working world, we’re meeting inspiring people to learn what we can do to resonate more deeply with the work we create.

Listeners have called the show “This American Life for my work” with stories “as captivating as some of the best, like Malcolm Gladwell and Dan Carlin.”

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Jay Acunzo