Compete on the Impact of Your Ideas, Not the Volume of Your Marketing
advisor to Business storytellers & Experts
Transform your expertise into a big idea you own
Clarify and differentiate your message
Craft signature talks and true thought leadership
Grow from valued expert to memorable voice who shapes how others think about your field.
My work is focused on the simple realization that we should prioritize resonance over reach to grow our causes.
Don’t market more. Matter more.
Don’t be “the best.” Be their favorite.
Imagine rooms of your ideal audience excitedly telling each other, “It’s like (YOUR NAME) says…”
No more commodity expertise. It’s time to become the most memorable voice you can be.
My work with you requires Me to…
understand your thinking on a deeper level
help you translate your deep expertise and big thinking into sharper, memorable ideas, speeches, and stories
adapt my process throughout our time together to suit your style and needs
all without sacrificing your depth and substance when you show up publicly
“A night and day difference from when I came to him.”
Veteran entrepreneur Justin Moore was looking to expand his market, clarify his message, and break into keynote speaking to have a greater impact on existing audiences and meet new audiences too.
His business, Creator Wizard, does seven figures in revenue, and Justin is no stranger to communicating his expertise as a YouTuber, newsletter writer, and podcaster. However, in trying to show up in higher-impact ways, he needed a peer-level strategist and idea sparring partner—and someone who understand elements of communication and speaking that get you from Trusted Expert to Leading Voice. That’s when Justin tapped me to help get out of his head and into the world as the best storyteller and speaker he could be.
Hear Justin’s take on what it was like to work with me:
“I’m extremely hesitant to trust anyone with anything public-facing.
“Jay is just that good. He knows what's gonna work, and he also knows how to make it work for YOU. Hire Jay. He gets it, and he's worth it.”
—Michelle Warner (business strategist and consultant)
“If you want to create Something that stirs hearts & engages minds, listen to Jay. he’ll be your perfect guide.”
—Ann Handley (WSJ bestselling author, Everybody Writes; Chief Content Officer, MarketingProfs)
Pricing & Packages
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For a burst of clarity and momentum on a focus area you choose.
Perfect for a number of needs:
rapid improvements or development for your speech to nail your next big talk
tightening your scattered thinking into a clearer direction for your message
kickstarting momentum with a dense dose of support from me on any of your key storytelling and marketing initiatives
Required of you: Bring a draft of the work or your public, existing work. This package is about reworking real work in realtime. We do not build from scratch. (e.g. your website + positioning, your speech draft, etc.)
Includes: 2 calls (1 hour each, recorded) + 1 video review from me
On the calls, we make meaningful progress on your ideas, with assigned work. Once you complete the work, I share my final video review with clear next steps suggested.
Not included: async/email support. We interact purely on our calls.
Investment: $3,500
Happy to answer questions over email. For this level of support, I do not offer an exploratory call prior to booking. Thanks for understanding.
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Pricing starts at $15,500. Engagements last roughly 2-3 months on average.
👉 This package is carefully customized to fit your needs but typically begins with premise and IP development, leading to message design, signature speech development/delivery/success, and supporting you on other forms of public thought leadership and storytelling.
Combination of regularly scheduled live calls, clear homework, unlimited async/email support, and shared documentation and projects collaboratively built together.
While I don’t create assets for you (i.e. I’m not a speechwriter or copywriter), I do collaborate on them and give you clear next steps each time, and my clients tell me some of our most important interactions happen when I help clarify specific phrases and ideas in sharper language than they could alone.
My job is also to help you identify, develop, articulate, and embody your own ideas more powerfully and consistently than you ever have before, then use them to your benefit across your public platform, where you have the biggest needs now. -
I also offer both team or group trainings and retainer services, partnering with events to support their speakers, leadership teams and marketers to support their messages, trade associations, creator communities, and more.
These are highly customized and bespoke in scope and price.
Please contact me at jay@unthinkablemedia.com to discuss or book a call here.
I’ve delivered keynotes and workshops in 25 states, 3 countries, to crowds as big as 4,000 marketers and as tightknit as 40 CEOs.
For more on my keynote speaking specifically, visit jayacunzo.com/keynotes
📆 Book an Exploratory Call
The best time to book a call is 1-4 months before we begin. My schedule varies based on previous commitments.
My most popular package is $15,500 for 2-3 months of work. I work on foundational elements of your business, platform, and skillset, and you should see a return on investment by booking more/better clients within the year.
“This is about your business, not just messaging or speaking.
“Jay doesn’t really help people create a message or talk, though that is an outcome. He helps them better understand themselves and what they think. There's a lot of business power in that.”
—Devin Bramhall (agency growth advisor and fractional CMO)
The 4 big differences in my work with clients:
Inside-out approach: My job is to extract FROM you, not impose ON you, which is the inverse of most coaches who press their “simple systems” repeatedly onto all clients. I’m more exec producer and peer-level advisor than client factory. My job is to ensure we get the best version of you out there, drilling down to the essence of who you are and what you’re saying.
Premise as the foundation: Most of my peers start downstream of the real source of your communication power. Downstream things include message design, storytelling, speeches, frameworks and other IP. While I work on all these things with my clients, we begin our process by developing a distinct premise for your work. A premise sounds like your insightful reframe on your chosen topic, i.e. the Big Idea you explore and own. That informs your IP, and your premise + your IP informs and strengthens your entire platform. We start at the source.
I’ve done it too: A lot of my peers have never built a career as a public voice and thought leader, and while I don’t think you need to do that in order to coach it well, my career as a trusted marketing thinker and business storyteller across sectors and stages gives me a different kind of insight into and appreciation for the work we do together.
Creative excellence meets beautiful organization: My parents (a preschool teacher and a software engineer) used to joke that my mom’s wildly creative side and my dad’s extremely logical, organized side could often be seen battling in my brain when I played. Thankfully, both halves harmonize perfectly in our work together, as we develop big, creative ideas and projects while I help you stay organized, keep you accountable, and ensure things feel knowable and repeatable.
“It was kind of like a magic trick. It blew my mind.”
Steve Pratt is a veteran entrepreneur in the podcast industry, with more than 20 years of experience and a successful exit, having sold Pacific Content to Rogers Media. Pacific made shows with Slack, DELL, McAfee, Zendesk, and more.
Steve’s new book, Earn It: Unconventional Marketing Strategies for Brave Marketers, needed an associated keynote. That’s when he hired me, just head of a big speech in Copenhagen.
“Getting to do that with him was amazing.”
Marisol Rodriguez is a longtime coach and entrepreneur who hired me to develop her premise, clarify her message, and become a stronger and more authentic communicator everywhere she shows up.
Trusted by Dozens of entrepreneurs and brands like these:
“Jay helped me serve a bigger audience & build my platform in my own unique way.”
“It felt like he had known me for years. He made my message super clear and powerful to both me and others — waaaaaaay better than I could have done alone. In a few short conversations, he totally understood my voice and gave honest feedback throughout.”
—Shawn Shepheard (business coach, speaker, and podcaster)
Hi, I’m Jay.
I believe in the power of resonance more than reach. After working for brands like Google and HubSpot, I wrote the book Break the Wheel about the problems with “best practices” and toured globally as a keynote speaker. My journey as a speaker and a business storyteller has been featured in 3 different books, and each year, dozens of creators and entrepreneurs turn to me to craft better messaging and speeches. I’ve hosted podcasts for exciting startups, directed docuseries for scaling brands, and advised creative companies like Mailchimp, Wistia, and Salesforce. I live outside of Boston with my wife, an incredible psychology researcher and educator, plus the best two things I’ve ever created in a lifetime of creativity: my two wonderful kids!
when your Ideas feel more like you, You feel more like this:
[Pictured: online training company CEO // Fortune 100 SVP-turned-author // freelance writer // habit and career coach.]