Compete on the Impact of Your Ideas, Not the Volume of Your Marketing
advisor to Business storytellers & Experts
Transform your expertise into a big idea you own
Clarify and differentiate your message
Craft signature talks and true thought leadership
Grow from valued expert to memorable voice who shapes how others think about your field.
My work is focused on the simple realization that we should prioritize resonance over reach to grow our causes.
Don’t market more. Matter more.
Don’t be “the best.” Be their favorite.
Imagine rooms of your ideal audience excitedly telling each other, “It’s like (YOUR NAME) says…”
No more commodity expertise. It’s time to become the most memorable voice you can be.
“A creativity savant.”
—Heike Young (head of content & social, Microsoft)
“If you want to create Something that stirs hearts & engages minds, listen to Jay. he’ll be your perfect guide.”
—Ann Handley (WSJ bestselling author, Everybody Writes; Chief Content Officer, MarketingProfs)
My Services
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For a burst of clarity and momentum, getting you started on the most important parts of your platform.
Perfect if you want to…
nail a big talk (whether drafting a new speech or updating existing material)
get out of your head and find some clarity on your message
improve your daily/weekly content to get a more passionate response
I take a framework-forward approach, so we make tangible progress quickly, and everything is recorded and comes with clear next steps.
1️⃣ ADVISORY BUNDLE:
10-min intake survey
3 active-work calls (1-hour each, recorded)
1 video audit with notes
Unlimited email access to me between our calls.
👉 $3,500
2️⃣ A LA CARTE:
👉 Coaching call only ($750)
👉 Video audit only ($1,200)
BOOK THIS SERVICE: Given the compact nature of this offering, please email me to ask questions and/or to book dates: jay@unthinkablemedia.com
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After conducting a short assessment, I’ll share a personalized proposal and quote to work with you 1:1 to find and build your big idea, your message, and/or your signature speech.
The work will be entirely based on your specific needs, but I take a framework-forward approach to ensure we make tangible progress, co-developing the work live and asynchronously, with clear next steps and shared documentation.I collaborate closely with you and actively drive and develop much of the work, but they are YOUR ideas and YOU are the talent. I’m your executive producer and peer-level partner.
We execute using a blend of…
regular 1:1 calls, recorded and shared, to actively develop the work and get unstuck
clear next steps and division of labor to push the work forward together, asynchronously
unlimited support from me in-between our calls (questions, notes, celebrating wins, etc.)
shared documentation and templates we use to develop and document the strategy and your projects
I have an “inside-out” approach.
I take an active role to co-develop actual work alongside you. YOU rant and rave and share opinions and ideas. MY JOB is to synthesize and tighten and structure and teach you how to embody what we develop together.
❌ Others try to fit you into their system.
✅ I start with YOUR vision and perspective and help you articulate it clearly, powerfully, and consistently, in ways that help you own an idea in their minds.
👉 To get started, book an IP assessment call using the form below or email jay@unthinkablemedia.com
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I also offer both team or group trainings and retainer services, partnering with events to support their speakers, leadership teams and marketers to support their messages, trade associations, creator communities, and more.
These are highly customized and bespoke in scope and price.
Please contact me at jay@unthinkablemedia.com to discuss or book a call here.
I’ve delivered keynotes and workshops in 25 states, 3 countries, to crowds as big as 4,000 marketers and as tightknit as 40 CEOs.
For more on my keynote speaking specifically, visit jayacunzo.com/keynotes
📆 Book a Free Assessment with me
You’ll walk away with valuable insights and useful next steps, even if we don’t work together.
Schedule a free, 60-minute IP assessment call where we’ll apply my Idea Impact Matrix to your public platform and message, then identify the path forward. I’ll also share a personalized proposal appropriate for your situation and goals.
“This is about your business, not just messaging or speaking.
“Jay doesn’t really help people create a message or talk, though that is an outcome. He helps them better understand themselves and what they think. There's a lot of business power in that.”
—Devin Bramhall (agency growth advisor and fractional CMO)
“It was kind of like a magic trick. It blew my mind.”
Steve Pratt is a veteran entrepreneur in the podcast industry, with more than 20 years of experience and a successful exit, having sold Pacific Content to Rogers Media. Pacific made shows with Slack, DELL, McAfee, Zendesk, and more.
Steve’s new book, Earn It: Unconventional Marketing Strategies for Brave Marketers, needed an associated keynote. That’s when he hired me, just head of a big speech in Copenhagen.
Justin Moore wanted to expand his market and meet his existing buyer sooner to win business
Trusted by Dozens of entrepreneurs and brands like these:
“Jay helped me serve a bigger audience & build my platform in my own unique way.”
“It felt like he had known me for years. He made my message super clear and powerful to both me and others — waaaaaaay better than I could have done alone. In a few short conversations, he totally understood my voice and gave honest feedback throughout.”
—Shawn Shepheard (business coach, speaker, and podcaster)
Hi, I’m Jay.
I believe in the power of resonance more than reach. After working for brands like Google and HubSpot, I wrote the book Break the Wheel about the problems with “best practices” and toured globally as a keynote speaker. My journey as a speaker and a business storyteller has been featured in 3 different books, and each year, dozens of creators and entrepreneurs turn to me to craft better messaging and speeches. I’ve hosted podcasts for exciting startups, directed docuseries for scaling brands, and advised creative companies like Mailchimp, Wistia, and Salesforce. I live outside of Boston with my wife, an incredible psychology researcher and educator, plus the best two things I’ve ever created in a lifetime of creativity: my two wonderful kids!
You Need a peer-level collaborator and idea partner — not a “simple system” printing generic work
👋 Just like my client, Michelle Warner.
Michelle is a “best kept secret” among entrepreneurs who sell services for tens or hundreds of thousands of dollars, helping them craft their business models and their marketing strategies.
Her audience is discerning, and Michelle needs to be even more choosy so before hiring an outside voice to help her.
“Enter, Jay” she says.
“He's just that good. He knows what's gonna work, and he also knows how to make it work for YOU. Hire Jay. He gets it, and he's worth it.”
Finally say what you’ve been trying to say — and draw a coherent circle around everything you do
👋 Just like my client, Susan Boles.
Susan is a fractional COO and CFO who also sells bootcamps and other educational offerings to help her clients.
But things felt stagnant and more difficult than in previous eras of her own business.
“The more we worked together, the easier it made everything else in my business. It’s all starting to connect.”
“I can see how my next offering comes from this. I can see how content comes from this because it’s not just tons of random things, but all beats of the premise. I can see how my sales are easier because of this.”
when your Ideas feel more like you, You feel more like this:
[Pictured: online training company CEO // Fortune 100 SVP-turned-author // freelance writer // habit and career coach.]