Compete on the Impact of Your Ideas, Not the Volume of Your Marketing
advisor to Business storytellers & Experts
Transform your expertise into a big idea you own
Clarify and differentiate your message
Craft signature talks and true thought leadership
Grow from valued expert to memorable voice who shapes how others think about your field.
My work is focused on the simple realization that we should prioritize resonance over reach to grow our causes.
Don’t market more. Matter more.
Don’t be “the best.” Be their favorite.
Imagine rooms of your ideal audience excitedly telling each other, “It’s like (YOUR NAME) says…”
No more commodity expertise. It’s time to become the most memorable voice you can be.
“A creativity savant.”
—Heike Young (head of content & social, Microsoft)
“If you want to create Something that stirs hearts & engages minds, listen to Jay. he’ll be your perfect guide.”
—Ann Handley (WSJ bestselling author, Everybody Writes; Chief Content Officer, MarketingProfs)
My Services
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For a burst of clarity and momentum, book a handful of coaching calls and/or video review of your work.
Once I learn more about your goals and timeline via email, I can share the precise shape and a price or two to evaluate.
I take a framework-forward approach to ensure our calls lead to rapid progress, with clear next steps and all relevant resources and templates I can share that might serve you well beyond our time together.
Perfect for a number of needs:
rapid speech improvements or development to nail your next big talk
getting out of your head to find some clarity on your message
kickstarting momentum with a dense dose of support from me on any of your key storytelling and marketing initiatives
Interested? Inquire about availability by emailing jay@unthinkablemedia.com
Or you can book a 60-min coaching call now.
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Work with me 1:1 over a period of weeks to months, through a blend of standing calls, unlimited asynchronous support, and shared documentation. Yes, I coach you through the process, but I also co-develop the work actively with and for you.
👉 Please book an IP assessment using the form on the page below or embedded at jayacunzo.com (I’ll then follow up with a custom proposal)
Changes you’ll experience:
Passive reach → Passionate fans
Scattered thinking → Focused message
Generic expertise → Distinctive voice
Chasing business → Being highly sought
My approach: The “Matter More” Method
Depending on your needs, goals, and budget, I’ll lead you through parts or all of my method for helping you package + communicate your expertise to resonate, which makes it easier to stand out, earn trust, and book clients.
Unlike other, rigid systems, the Matter More Method is intended to extract YOUR best thinking as a leader and storyteller, rather than imposing my style onto you.
This approach is built on the idea that you should find, articulate, explore, and own a Big Idea in the market (what I call your premise) then use that premise to build an entire platform of impact as we see so many bestselling authors and beloved public voices doing in their own businesses.
This makes it easier for you to differentiate from competition and resonate with buyers. By adopting this approach, you can stop competing on the volume of your marketing and grow based on the influence of your ideas.
In general, I move across three phases with clients: (1) a brief diagnosis of how you’re showing up already and what you currently think and say about your space + (2) premise development (digging to the root of your perspective to articulate a core narrative argument—the logical and irresistible case for why others should buy into your way of thinking, which is the lens through which you see and clarify all your work) + (3) public deployment of your premise, through speeches, messaging, and other aspects of your IP which help you create a platform of impact.
👉 Interested? Please book an IP assessment using the form on the page below or embedded at jayacunzo.com
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I also offer both team or group trainings and retainer services, partnering with events to support their speakers, leadership teams and marketers to support their messages, trade associations, creator communities, and more.
These are highly customized and bespoke in scope and price.
Please contact me at jay@unthinkablemedia.com to discuss or book a call here.
I’ve delivered keynotes and workshops in 25 states, 3 countries, to crowds as big as 4,000 marketers and as tightknit as 40 CEOs.
For more on my keynote speaking specifically, visit jayacunzo.com/keynotes
📆 Book a Free Assessment with me
You’ll walk away with valuable insights and useful next steps, even if we don’t work together.
Schedule a free, 60-minute IP assessment call where we’ll apply my Idea Impact Matrix to your public platform and message, then identify the path forward. I’ll also share a personalized proposal appropriate for your situation and goals.
“This is about your business, not just messaging or speaking.
“Jay doesn’t really help people create a message or talk, though that is an outcome. He helps them better understand themselves and what they think. There's a lot of business power in that.”
—Devin Bramhall (agency growth advisor and fractional CMO)
“It was kind of like a magic trick. It blew my mind.”
Steve Pratt is a veteran entrepreneur in the podcast industry, with more than 20 years of experience and a successful exit, having sold Pacific Content to Rogers Media. Pacific made shows with Slack, DELL, McAfee, Zendesk, and more.
Steve’s new book, Earn It: Unconventional Marketing Strategies for Brave Marketers, needed an associated keynote. That’s when he hired me, just head of a big speech in Copenhagen.
Justin Moore wanted to expand his market and meet his existing buyer sooner to win business
Trusted by Dozens of entrepreneurs and brands like these:
“Jay helped me serve a bigger audience & build my platform in my own unique way.”
“It felt like he had known me for years. He made my message super clear and powerful to both me and others — waaaaaaay better than I could have done alone. In a few short conversations, he totally understood my voice and gave honest feedback throughout.”
—Shawn Shepheard (business coach, speaker, and podcaster)
Hi, I’m Jay.
I believe in the power of resonance more than reach. After working for brands like Google and HubSpot, I wrote the book Break the Wheel about the problems with “best practices” and toured globally as a keynote speaker. My journey as a speaker and a business storyteller has been featured in 3 different books, and each year, dozens of creators and entrepreneurs turn to me to craft better messaging and speeches. I’ve hosted podcasts for exciting startups, directed docuseries for scaling brands, and advised creative companies like Mailchimp, Wistia, and Salesforce. I live outside of Boston with my wife, an incredible psychology researcher and educator, plus the best two things I’ve ever created in a lifetime of creativity: my two wonderful kids!
You Need a peer-level collaborator and idea partner — not a “simple system” printing generic work
👋 Just like my client, Michelle Warner.
Michelle is a “best kept secret” among entrepreneurs who sell services for tens or hundreds of thousands of dollars, helping them craft their business models and their marketing strategies.
Her audience is discerning, and Michelle needs to be even more choosy so before hiring an outside voice to help her.
“Enter, Jay” she says.
“He's just that good. He knows what's gonna work, and he also knows how to make it work for YOU. Hire Jay. He gets it, and he's worth it.”
Finally say what you’ve been trying to say — and draw a coherent circle around everything you do
👋 Just like my client, Susan Boles.
Susan is a fractional COO and CFO who also sells bootcamps and other educational offerings to help her clients.
But things felt stagnant and more difficult than in previous eras of her own business.
“The more we worked together, the easier it made everything else in my business. It’s all starting to connect.”
“I can see how my next offering comes from this. I can see how content comes from this because it’s not just tons of random things, but all beats of the premise. I can see how my sales are easier because of this.”
when your Ideas feel more like you, You feel more like this:
[Pictured: online training company CEO // Fortune 100 SVP-turned-author // freelance writer // habit and career coach.]