Let’s get you out there as the best version of you
I offer the advisory packages below, designed for experts ready to move from successful professional to category-leading authority and beloved, trusted voice.
👉 Each engagement is 2-3 months of deep, personalized work on the ideas that will define the next decade of your career and business. This is transformational and foundational, and the results feel freeing.
When your ideas feel like you, you feel more like this:
[Pictured: training & edu company CEO // Fortune 100 SVP-turned-author // marketing consultant // executive coach.]
My work with you requires me to…
…understand your thinking on a deeper level
…help you translate your expertise and big thinking into sharper, memorable ideas, speeches, stories, and other aspects of your IP—your intellectual property
…adapt my process throughout our time together to suit your style and needs (no “one-size-fits-all” systems)
…all without sacrificing the depth, nuance, and personality that makes you unique (in fact, we need to amplify it all!)
“I’m extremely hesitant to trust anyone with anything public-facing. But Jay is just that good.
“He knows what's gonna work, and he also knows how to make it work for YOU. Hire Jay. He gets it, and he's worth it.”
—Michelle Warner (business strategist and consultant)
Advisory Services
How we Work Together:
Recurring live calls, recorded.
Unlimited asynchronous support (email, voice, or video).
Consistent collaboration to co-develop the work together.
Shared documentation (a framework-forward but personalized approach).
One central source of truth to house everything (bold creativity meets beautiful organization).
Packages and Pricing:
Message Clarity & Differentiation 💛
Don't be the best. Be their favorite.
Differentiate and resonate everywhere you communicate. In this 2-month engagement, we'll clarify and codify your ideas into a distinct premise and message so you can compete on the impact of your ideas, not the volume of your marketing. You'll leave with a signature message, tested language, and a set of content ideas to message it publicly.
Stop competing with peers. Start owning a distinct position in your market.
Make your ideas clearer but also more YOU
Align your choices, as your messaging, content, and service offerings feel connected
What we’ll build together:
Your core premise (the big idea you own and lens through which you see & articulate it all)
Your narrative argument (how you message your ideas to get buy-in from others—also useful as the structure of your signature speech and source material for better content ideas)
Three repeatable phrases (quotable language that sticks in people’s minds, which they share)
A strategic roadmap for deploying your premise and exploring/distributing/owning your ideas
Investment: $18,000 | Timeline: 2 months
Optional implementation support:
Jay as your on-call creative director and coach via WhatsApp access + 30-min monthly call
$1500/mo if booked upfront - $2500/mo if booked later
The transformation:
“I am landing more right-fit clients at higher price points with so much less friction. Jay didn't just help me craft better messaging, he actually helped me clarify my core ideas and shape them into something I could actually sell. He's not just good at helping you make a thing, he's really exceptional at helping you make that thing actually matter to your audience and make it work for your business.”
—Susan Boles (fractional CFO/COO)
Signature Speech + Speaker Success 🎤
Make speaking your superpower and turn each talk into more and better opportunities.
Your speaking isn't generating the business impact it should. Despite delivering smart talks, you're not being remembered, quoted, or sought out afterward. In this 2-month engagement, we develop your signature keynote that positions you as a category-defining voice—starting with clarifying your distinctive message, then crafting a repeatable speech that creates lasting influence beyond the room.
Stop informing and start transforming as the most memorable speaker in every room
Create a flywheel of follow-on opportunities from your speaking (qualified leads, better clients, more invitations to speak or guest elsewhere)
Learn to “think in speeches” as your signature speech becomes an asset you embody with confidence and use to inform everything you do (no more stressing or guessing)
What we’ll build together:
Your signature speech (whether brand new or revised from existing material), built around your core premise
Speaker success systems (to make the work more effective and more sustainable across the full cycle of marketing, selling, and delivering, i.e. before, during, and after a talk)
Elevated delivery approach (how you embody your ideas and more easily deliver something memorable in the room—the all-important “before-and-after effect” from seeing you speak)
Scalable speech framework (adaptable to any future audience, idea, and talk you give)
Investment: $18,000 | Timeline: 2 months
Optional implementation support:
Jay as your on-call creative director and coach via WhatsApp access + 30-min monthly call
$1500/mo if booked upfront - $2500/mo if booked later
The transformation:
“I can't even tell you the impact Jay had on my speaking. It was kinda like a magic trick. It blew my mind. I was way too close to things to see clearly anymore, but I just gave a keynote in Copenhagen — my first since working with Jay. It went incredibly well, and people rushed up to me after with questions and opportunities. If you want to step up your speaking game, or if you want help crafting your next big speech, work with Jay. I couldn’t have done this without him.”
—Steve Pratt (author, podcaster, and agency owner)
🎤 Big talk coming up? Book Jay for a Punchup
Rapidly improve an existing talk.
Punchups are my short-form, quick turnaround offering for clients with existing speeches or fully-formed speech drafts. Together, we make rapid progress ahead of a key date on your calendar. Please note the strict conditions below. Thanks!
Must have an existing talk or fully-formed speech draft we can review.
NO asynchronous support included. For this offering, I’m unavailable to answer questions or provide support between calls.
Included in a Punchup:
Two calls (1 hour each, recorded)—we’ll work through the speech beat by beat together. We can focus on structure, content, and/or delivery as both your needs and time allow.
A full-speech video review from me, offering comprehensive notes on either a recording from a real event or a recorded rehearsal (up to 45-min talk).
Investment: $4,500 | Timeline: Must be completed within 60 days of 1st call
Optional implementation support:
Jay as your on-call creative director and coach via WhatsApp access + 30-min monthly call
$1500/mo if booked upfront - $2500/mo if booked later
“A night and day difference from when I came to him. He helped me stop giving talks that he calls ‘a wall of smarts,’ and remove all the seams, so audiences get this seamless experience and don’t get pulled out of the immersive experience of listening to the talk. So now, at the very end, they’re just thinking, ‘Whoa. That was awesome.’”
—Justin Moore (author, brand deal coach, and founder of Creator Wizard)
My most comprehensive package
The offerings above help codify and amplify various superpowers of yours, but this ⬇️ is the full supersuit.
Platform of Influence 💛
[Premise, IP, Content, Guesting]
Stop chasing attention. Become the one others seek.
You're creating content constantly but not seeing the passionate response you want, and you're ready to see more inbound inquiries and opportunities. You're also here to have an impact on others (which yes, leads to business). Let's make sure people come to you because it's YOU, while elsewhere, you're being quoted in rooms you're not actually in. Meanwhile, your work feels clear and enjoyable to you and highly differentiated and resonant to others. In this 3-month engagement, we build the supersuit around your person to unleash your very best and give you greater momentum.
Build a platform around your premise and IP, which we develop together from their foundations
Experience greater momentum and grow more sustainably without the corresponding increase in effort. When you matter more, you need to hustle for results less.
In this package, you’ll also receive my support in both strategy and execution on the most important elements of your platform and projects.
What we’ll build together:
Your thought leadership foundations, including:
Your core premise (the singular idea you own and explore/distribute)
Your narrative argument to message the premise for buy-in + source better content ideas
Your three repeatable phrases to ensure your words stick and others share your ideas
Powerful elements of IP to package, commercialize, and scale your expertise:
Recurring terminology we brand (e.g. “the commodity cage”) and/or define (e.g. “resonance: the energy to act others feel when your message aligns so deeply with them, they feel amplified”)
Signature frameworks you can use to teach in content, speeches, and guest appearances, repurposable as diagnostic tools prospects can use to understand + engage with your ideas
Signature stories, categorized and developed together, to elevate your impact everywhere
Your content system to ensure your ideas flow from these foundations + your content more easily and consistently turns into market momentum
Off-platform pitching and guesting (so you book more opportunities to speak or guest teach, supported by me and various techniques/templates I provide)
Investment: $24,000 | Timeline: 3 months
Optional implementation support:
Jay as your on-call creative director and coach via WhatsApp access + 30-min monthly call
$1500/mo if booked upfront - $2500/mo if booked later
The Transformation:
“He opened up a whole new world for where I can take my IP. It’s like nothing I’ve ever seen. He heard me more deeply than I even hear myself. That's what I think is so magical about Jay: he doesn't force his frameworks. He holds your hand. He leads. He pushes. He nudges. He adapts in the moment to ensure that you get to where you are trying to go. Incredibly powerful. Incredibly valuable.”
—Mykel Dixon (musician, author, experience designer, & five-figure speaker)
📆 Book an Exploratory Call
“This is about your business, not just messaging or speaking.
“Jay doesn’t really help people create a message or talk, though that is an outcome. He helps them better understand themselves and what they think. There's a lot of business power in that.”
—Devin Bramhall (author & agency growth advisor; fmr. agency CEO)
The 4 big differences in my work with clients:
Inside-out approach: My job is to extract FROM you, not impose ON you, which is the inverse of most coaches who press their “simple systems” repeatedly onto all clients. I’m more exec producer and peer-level advisor than client factory. My job is to ensure we get the best version of you out there, drilling down to the essence of who you are and what you’re saying.
Premise as the foundation: Most of my peers start downstream of the real source of your communication power. Downstream things include message design, storytelling, speeches, frameworks and other IP. While I work on all these things with my clients, we begin our process by developing a distinct premise for your work. A premise sounds like your insightful reframe on your chosen topic, i.e. the Big Idea you explore and own. That informs your IP, and your premise + your IP informs and strengthens your entire platform. We start at the source.
I’ve done it too: A lot of my peers have never built a career as a public voice and thought leader, and while I don’t think you need to do that in order to coach it well, my career as a trusted marketing thinker and business storyteller across sectors and stages gives me a different kind of insight into and appreciation for the work we do together.
Creative excellence meets beautiful organization: My parents (a preschool teacher and a software engineer) used to joke that my mom’s wildly creative side and my dad’s extremely logical, organized side could often be seen battling in my brain when I played. Thankfully, both halves harmonize perfectly in our work together, as we develop big, creative ideas and projects while I help you stay organized, keep you accountable, and ensure things feel knowable and repeatable.
Trusted by Dozens of entrepreneurs and brands like these:
“Jay helped me serve a bigger audience & build my platform in my own unique way.”
“It felt like he had known me for years. He made my message super clear and powerful to both me and others — waaaaaaay better than I could have done alone. In a few short conversations, he totally understood my voice and gave honest feedback throughout.”
—Shawn Shepheard (business coach, speaker, and podcaster)
Hi, I’m Jay.
I believe in the power of resonance more than reach. After working for brands like Google and HubSpot, I wrote the book Break the Wheel about the problems with “best practices” and toured globally as a keynote speaker. My journey as a speaker and a business storyteller has been featured in 3 different books, and each year, dozens of creators and entrepreneurs turn to me to craft better messaging and speeches. I’ve hosted podcasts for exciting startups, directed docuseries for scaling brands, and advised creative companies like Mailchimp, Wistia, and Salesforce. I live outside of Boston with my wife, an incredible psychology researcher and educator, plus the best two things I’ve ever created in a lifetime of creativity: my two wonderful kids!