Jay Acunzo services + fees
My job is to executive produce you as the storyteller and leader you are
The ability to resonate is what will separate you and give you an unfair advantage. Our work is about differentiating you from other experts and businesses who show up in more generic fashion, NOT by trying random stunts online but by turning your thinking and perspective into a distinct premise, owned IP, a core argument others find irresistible, and signature stories and frameworks to ensure they care. Just 3 words matter most in this work:
“Make me care.”
What you know matters, but what you say and how it makes them feel will determine whether they care.
“I’m getting so many more passionate replies to my work.”
“Jay’s commitment to craft is contagious. Even rarer, he’s skilled at breaking down and explaining how to assemble specific ingredients for achieving greater resonance in your work.”
—Jenny Blake (globally touring speaker, 2x author, podcaster with 2m+ downloads)
I’ve also created brand partnerships and influencer programs with organizations like these:
Packages and Pricing
“You pull out the raw ideas (even when kicking and screaming) and help hone it into something brilliant. Holy dude you’re good.”
—Sarah Stockdale (CEO of Growclass)
No “magic systems.”
I’m your personal thought partner & executive producer, not a course creator.
You’re hiring me, not buying the promise of a “simple five-step system.” I take a framework-forward approach with clients to get out what’s in your head and heart, shape it into the right material capable of differentiating, resonating, and driving results, and constantly personalize what you need as your dedicated collaborator.
Select the package which sounds like you:
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Note: This package is about giving you all the best raw materials to show up in a higher-impact way publicly, but we do not take things public together, nor make improvements based on real-world data. (The next package is focused on combining this part with that public element.)
6 weeks of work
3 hours of calls
Access to me in-between (email or Voxer text/voice notes)
Shared documentation we collaborate on together
If we design a speech together, I can also review a full dry-run with notes (side by side video review) and provide a template for drafting talk titles, subtitles, and blurbs for your site + pitching events with greater success.
You’ll walk away with:
Your core narrative argument (perfect for stronger messaging and speech design)
An actual asset we’ve designed together, whether that’s your signature speech, a signature framework, or differentiated messaging ready to deploy
Clear next steps to use this material to inform all your content and thought leadership publicly
Generally, we move across 3 phases to achieve this:
Digging down to the root of your thinking to unearth your true thoughts and feelings (the best raw ingredients)
Developing that into a core narrative argument and clear, differentiated premise to drive everything you do
Turning that narrative argument into our final project together
I’ll also ensure you have clarity around how to use the material we develop (premise, early pieces of your thought leadership IP, messaging, and/or speech) to fuel your entire platform and business once we’re done.
Price: $10,500 [request multiple invoices for cashflow purposes]
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Note: This package includes the above offering, meaning we’ll craft the raw ingredients needed for you to show up publicly in a high-impact way, but we will ALSO move beyond theory and internal work to bring things out into the public eye. There, we can get real data and make improvements + I can offer more notes to you + I can help you deploy what we do privately across more of your platform publicly, as needed.
12 weeks of work
6 hours of calls
Access to me in-between (email or Voxer text/voice notes)
Shared documentation we collaborate on together
Additional rounds of notes and collaboration given added time and public-facing work
Generally, we move across the same phases as the above, 2nd offering, but we can also:
Ship and/or pitch your message, thought leadership, and speech public
Design signature stories and signature framework to fuel your IP everywhere you go
Work through real-world challenges involved in the execution and implementation of what we did together privately
Find new opportunities to extend or repackage your premise and IP to grow your audience and benefit your business
Price: The price of the 2nd package above was $10k. For twice the number of weeks and calls, plus everything listed above, this package is $15,500 [request multiple invoices for cashflow purposes]
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I also offer both trainings and my services on retainer in order to partner with events, leadership teams, trade associations, marketing teams, and other orgs to help each individual become stronger speakers and storytellers.
These are highly customized and bespoke in scope and price. Please contact me at jay@unthinkablemedia.com to discuss.
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ABOUT MY COACHING CALLS*
*These are booked on the spot. I do not offer an exploratory call to discuss coaching calls. Thanks!
Perfect for a burst of momentum and clarity, setting up clear next steps. We talk, you get better.
Here, I do NOT prep for our calls and you do NOT access me in between them, but while we’re speaking live, I support you with everything I’ve got. We can brainstorm, live-write, go beat for beat through a talk, or work through hairy problems together.
I’ll follow up with the recording + any resources or templates that came up on our call.
Price: 1 hour for $750, booked here
For a 25% discount, book 3 hours up front. Email jay@unthinkablemedia.com
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Learn more about me & My Services
I help business leaders become stronger speakers and storytellers. The goal isn’t to get in front of your audience. The goal is to ensure they care. Together, we’ll clarify + differentiate your message, craft your thinking and expertise into a distinct premise and IP you own, and develop signature speeches and stories to influence, inspire, and drive results.
Don’t market more. Matter more.
When you matter more, you need to hustle for attention less.
Compete on the impact of your ideas, Not the volume of your marketing
The impact of an idea is directly proportional to its value + its originality. It’s time to escape the commodity cage.
✅ You’re smart enough. ✅ You’re expert enough. ❌ But your IP may not be strong enough.
Where are you on the Idea Impact Matrix?
“Jay helped me serve a bigger audience & build my platform in my own unique way.”
“It felt like he had known me for years. He made my message super clear and powerful to both me and others — waaaaaaay better than I could have done alone. In a few short conversations, he totally understood my voice and gave honest feedback throughout.”
—Shawn Shepheard (business coach, speaker, and podcaster)
Hi, I’m Jay.
My mission is to help others make what matters to their careers, companies, and communities. My premise is that we should all prioritize resonance over reach to grow our businesses, audiences, and causes.
I was an early voice in the rise of content marketing, emphasizing quality, creativity, and storytelling in jobs at Google, HubSpot, a tiny startup, and a premier VC firm (NextView Ventures).
Since starting my business in 2016, I’ve written books, built a six-figure speaking business (with speeches in 25 states and 3 countries), partnered with brands like Mailchimp, Salesforce, GoDaddy, Wistia, Podia, and Help Scout, and consulted some of the most incredible voices leading the way in their respective niches, helping them turn their thinking into IP and their IP into speeches, shows, messaging, and thriving businesses.
Storytellers know how to do one thing better than the rest: ensure others care
It starts with going beyond “creating content” to learn to craft your thinking into IP: your big idea and all the thinking behind it. This empowers you to develop, distribute, own, and monetize your ideas.
This is about so much more than building a following. This is about making an impact.
Despite what internet gurus would have you believe, you don’t need clickbait or grimy tactics. You need to dig down to the root of your perspective, develop that into readily apparent language and ideas, and distribute that through thought leadership and storytelling. In short, substance can still stand out—if it arrives with story.
Imagine a room full of your ideal audience, and the person they mention most when discussing their work is you.
Your peers, your industry’s influencers and analysts, and your ideal customers or clients are all together. They swap notes, discuss trends, and share their opinions — but a handful of them can’t stop repeating the same phrase before they speak:
“It’s like [YOUR NAME] says…”
They quote you, cite your ideas, and share your frameworks and stories. Those who don’t know you whip out their phones and join your email list. This represents something more important than followers: actual influence. You didn’t resort to hollow stunts to juice reach. You shared thinking capable of resonating. (That makes the reach bit easier and stickier.)
You can’t “own your audience.” But you can own an idea in their minds.
That’s the power of a well-developed premise and the surrounding IP that helps you grow.
That’s the power of a storyteller.
You Need a peer-level collaborator and idea partner — not a “simple system” printing generic work
👋 Just like my client, Michelle Warner.
Michelle is a “best kept secret” among entrepreneurs who sell services for tens or hundreds of thousands of dollars, helping them craft their business models and their marketing strategies.
Her audience is discerning, and Michelle needs to be even more choosy so before hiring an outside voice to help her.
“Enter, Jay” she says.
“He's just that good. He knows what's gonna work, and he also knows how to make it work for YOU. Hire Jay. He gets it, and he's worth it.”
Finally say what you’ve been trying to say — and draw a coherent circle around everything you do
👋 Just like my client, Susan Boles.
Susan is a fractional COO and CFO who also sells bootcamps and other educational offerings to help her clients.
But things felt stagnant and more difficult than in previous eras of her own business.
“The more we worked together, the easier it made everything else in my business. It’s all starting to connect.”
“I can see how my next offering comes from this. I can see how content comes from this because it’s not just tons of random things, but all beats of the premise. I can see how my sales are easier because of this.”
when your Ideas feel more like you, You feel more like this:
[Pictured: online training company CEO // Fortune 100 SVP-turned-author // freelance writer // habit and career coach.]