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A newsletter about standing out easier and resonating deeper through substance and stories, not internet stunts. Subscribe free, and join thousands learning to show up as stronger storytellers and speakers.

How Stories Happen: David Burkus on telling stories about others that still say something about you
Jay AcunzoNovember 19, 2025
How to Attract More Fulfilling Clients
Jay AcunzoOctober 31, 2025
How Stories Happen: David C. Baker on why clarity comes *in* the articulation of an idea, not before
Jay AcunzoOctober 30, 2025
How Stories Happen: Lessons from Emmy-Award Winning Producer Jordan Geary, Sesame Workshop (Copy)
How Stories Happen: Lessons from Emmy-Award Winning Producer Jordan Geary, Sesame Workshop (Copy)
Jay AcunzoOctober 29, 2025
Hear an entrepreneur's premise developed in real time: Inside my coaching call with Michelle Florendo
Hear an entrepreneur's premise developed in real time: Inside my coaching call with Michelle Florendo
Jay AcunzoSeptember 25, 2025
The Most Important Question of the A.I. Era: What’s the Point of the Fire?
Jay AcunzoSeptember 24, 2025
Neen James: how to create visual frameworks to elevate your business
Neen James: how to create visual frameworks to elevate your business
Jay AcunzoSeptember 17, 2025
How I'd Improve the Premise of a Marketing Legend: Reworking Joe Pulizzi's 3 Signature Projects
How I'd Improve the Premise of a Marketing Legend: Reworking Joe Pulizzi's 3 Signature Projects
Jay AcunzoSeptember 17, 2025
How Stories Happen: Chris Ducker on why long-haul leaders need their catalyst story
How Stories Happen: Chris Ducker on why long-haul leaders need their catalyst story
Jay AcunzoSeptember 4, 2025
The 2 Types of Value - Or, Why We Struggle to Explain Ourselves to Others
Jay AcunzoSeptember 4, 2025
How Stories Happen: The author of my favorite book on storytelling, Jessica Abel
Jay AcunzoAugust 20, 2025
Don't Be the Best; Be Their Favorite
Jay AcunzoAugust 20, 2025
Resonance Over Reach: Part 2—The 3 Pieces of a Clear, Memorable, Differentiated Message
Jay AcunzoAugust 13, 2025
Resonance Over Reach: Part 1—Turn Your Expertise into a Powerful Premise You Own
Jay AcunzoAugust 7, 2025
How Stories Happen: Podcasting's top researcher Tom Webster on how to tell the stories of numbers
Jay AcunzoAugust 6, 2025
How Stories Happen: Mark Schaefer on stories to create urgency in your audience
Jay AcunzoJuly 23, 2025
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