Resonance over reach: I help experts and entrepreneurs find their ownable ideas, deliver signature talks, and grow results and impact through their speaking.
As an author, globally touring speaker, and former marketing leader (Google, HubSpot), I’ve spent 20 years practicing the same approach I teach—not as a coach with templates but as your peer-level advisor.
You’ve gotten this far thanks to your expertise and advice, but now you’re watching more and more experts create content, give talks, and build personal brands. Making matters worse, AI means everyone can fake the part of an expert too. The answer isn’t to shout louder or hype harder. The solution is to resonate deeper.
Stop trying to convince the world you’re the “best” option. That’s not how people make choices. This is about resonance over reach. Don’t be the best. Be their favorite.
Talking topics → to 1 signature idea
General expertise → to memorable IP
Scattered thinking → to a clear message
"Wall of smarts" talks → to influential speeches
Constantly chasing attention → to being highly sought
“Helping people articulate the essence of their ideas is Jay's sweet spot. He's obsessed with going above-and-beyond to help you find your unique voice, your unique message, and pull it together in a way that others can really hear it. Throw every bit of money you can at that guy. He's extraordinary.”
—Mykel Dixon (bestselling author, brand strategist, six-figure keynote speaker)
When you matter more, you need to hustle for attention less
Reach is how many see it, but resonance is how much they care.
We obsess over reach today, but it’s resonance which gets results.
Resonance drives revenue.
People aren’t objective and academic making choices. They’re subjective and emotional.
When your clients and customers make choices, they play favorites. Are you one of them?
Stop chasing attention and become the one they seek.
Build your IP on a clear, differentiated premise that adds clarity and power to everything you do. You can't "own your audience," but you can own an idea in their minds. What idea do you want to own?
“Hands down the best investment I made in my business this year. I am landing more right-fit clients at higher price points with so much less friction.”
—Susan Boles (fractional CFO/COO)
“I feel like I OWN my ideas now. It's not just stuff I'm thinking about or advice I can give. It's MY thing.”
—Brendan Hufford (SaaS growth consultant & B2B influencer)
“This is about your business, not just messaging or speaking. Jay helps you better understand yourself and what you think—there's a lot of business power in that.”
—Devin Bramhall (author, agency growth advisor, fmr. agency CEO)
I’m here to help you differentiate easier + resonate deeper as a stronger speaker, storyteller, and public voice.
I’ve spent 20 years creating and refining the exact kind of thought leadership and storytelling I now help you create—not as theory but as my own daily practice.
Former marketing leader at Google, HubSpot, innovative startups, and a premier VC firm, where I learned how the best business leaders shape markets through their ideas, not just their products.
Built a six-figure speaking business before launching my current advisory—I know what it takes to become a sought-after voice and main stage presence.
Author of Break the Wheel, a book about questioning best practices in the age of Advice Overload.
Trusted by brand partners like Mailchimp, Wistia, Salesforce, and GoDaddy to train their teams and partner on publicly visible storytelling projects.
Featured in 3 books on public speaking and creative work. My story is a case study other experts cite.
“Jay’s a practitioner, not a consultant. He’s got frameworks and lessons from years of speaking professionally and helping some of the best in the business, but his advice is not one-size-fits-all. Whether you’re prepping for your first keynote or you’ve given hundreds, Jay will make you better.”
—Simone Stolzoff (bestselling author and writer for The Atlantic & The New York Times)
After 25 years in the public eye as an author, speaker, experience designer, and musician, Mykel is no stranger to inspiring audiences or advising on their ideas, but when it came to his own, he struggled with perfectionism, idea bloat, and a healthy mistrust of other consultants and coaches.
(With a lot less beard and fewer psychedelics. 😉)
Just like an executive producer helping musicians or a director supporting actors, your strongest thinking and highest-impact projects deserve the idea collaborator to match your level of experience, taste, and vision.
Like Justin Moore, business coach for creators and one of the best-known voices in the creator economy.
—Sarah Stockdale (CEO of Growclass)
“Jay’s commitment to craft is contagious. Even rarer, he’s skilled at breaking down and explaining how to assemble specific ingredients for achieving greater resonance in your work.”
—Jenny Blake (globally touring speaker, 2x author, podcaster with 2m+ downloads)
Speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable.
The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.
⭐ ⭐ ⭐ ⭐ ⭐
I partnered with the brand Help Scout to create a three-part docuseries about businesses who believe there’s a better way to build than growth-at-all-costs.
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by endless advice and conventional wisdom. Say goodbye to average work and hello to doing your best.
“Usually business writing is for people who want to be led, not for people who want to think.
Jay challenges people to think instead, and to remember that we benefit from being whole people not divided into business pieces and not-business pieces. I’ve been reading his work for years.”
- Maggie, a happy reader and think-for-yourselfer
“File this book under completely paradigm shifting.
This will change the way you think about what you need to do to be successful, and free you do do more of what is a unique expression of yourself. It’s easy to get caught up thinking that success lies in best practices. But best practices aren’t best for everyone. Question assumptions and unlock massive impact, revenue, and fulfillment.
-5 Star Amazon Review”
“A rare great marketing book!
A terrific book with important advice for every marketer. It’s not ‘best practice’, it’s how to find what’s best for your specific situation. Smart, well-written and super helpful.”
-5 Star Amazon Review