Transform your expertise into a Message that moves the market
Premise Development & Communication Strategy for Experienced Experts
You’ve done lots of things. Now it’s time to be a thing.
I help my clients package and communicate their knowledge into IP: the stories, speeches, messaging, and thought leadership pillars they use to compete on the impact of their thinking, not the volume of their marketing.
Sharing scattered thinking → Exploring a big idea
Giving "wall of smarts" talks → Delivering life-changing speeches
Constantly chasing attention → Being highly sought
[What you know] matters. But [what you say] + [how you say it] determine whether [they care.]
Too Many Experts Are Trapped In The Commodity Cage.
They aren’t using their perspective, stories, or voices for greater impact … yet.
I’ve made it my mission to serve people who offer real substance and have a healthy disdain for grimy internet tactics. I want to help you make what matters—to your cause and your audience—equipping you with the communication power we’ve come to expect from world-class authors, speakers, and storytellers.
Compete on the impact of your thinking, NOT the volume of your marketing.