Grow Your platform of Impact
Your premise, shared as a core narrative argument, is why others pick you, stick with you, and refer you.
Your premise is the big idea you explore and own. Itâs the perspective you defend, the change you ask others to embrace.
Your premise helps you clarify your choices and strengthen your reputation, making it easier toâŚ
differentiate your message
create consistently high-impact content
craft signature stories, frameworks, and even sellable offers
deliver memorable speeches, guest appearances, and thought leadership
Imagine a room full of your ideal audience.
Youâre not there, and thatâs ok.
Because people keep saying, âItâs like [Your Name] saysâŚâ
In a world obsessed with empty reach, when you learn to resonate, you donât have to care about followers. You earn real influence, and reaching the right people gets easierâeven when youâre not in the room.
Premises in the wild*
*Michelle and Tucker are clients, Sally and James are great examples, and please someone introduce me to John.