I help experts transform their thinking into resonant, repeatable ideas that define categories, build movements, and make them the favorite voice in their space—not just another option. Stop chasing attention. Become the one others seek.
Message Clarity • Public Speaking Excellence • Premise and IP Development & Differentiation
Most experts are trapped on the content hamster wheel—creating more, posting more, speaking more—but they’re still perceived as just another voice in their field.
The problem is, merely sharing expertise makes you a commodity. Expert advice is foundational but found everywhere.
I work 1:1 with established experts—consultants, authors, keynote speakers, coaches, agency owners—who are ready to escape the Commodity Cage and compete on the impact of their ideas, not the volume of their marketing.
General expertise → to owned IP
Scattered thinking → to a clear message
"Wall of smarts" talks → to influential speeches
Constantly chasing attention → to being highly sought
Most experts are stuck in the first stage: trying to get clear on what makes them different. We know our thinking is unique. We can feel it in conversations.
But we struggle to say "it" in a way that's repeatable, ownable, and makes others go, "YES! THIS!" and also, "YOU!"
So we compensate with volume: more content, more speaking, more marketing. Motion without momentum. Worse, every platform is optimized for velocity, making the hamster wheel feel like progress.
Here's the physics problem: Momentum = Velocity × Mass
Most of us optimize for velocity (more activity) while ignoring mass (the weight behind each thing we create). That's why it feels like a hamster wheel. But there's a better way:
Build your IP on a clear, differentiated premise that adds clarity and power to everything you do. You can't "own your audience," but you can own an idea in their minds. What idea do you want to own?
“Hands down the best investment I made in my business this year. I am landing more right-fit clients at higher price points with so much less friction.”
—Susan Boles (fractional CFO/COO)
“I feel like I OWN my ideas now. It's not just stuff I'm thinking about or advice I can give. It's MY thing.”
—Brendan Hufford (SaaS growth consultant & B2B influencer)
“This is about your business, not just messaging or speaking. Jay helps you better understand yourself and what you think—there's a lot of business power in that.”
—Devin Bramhall (author, agency growth advisor, fmr. agency CEO)
I’ve spent 20 years creating and refining the exact kind of thought leadership and storytelling I now help you create—not as theory but as my own daily practice.
Former marketing leader at Google, HubSpot, innovative startups, and a premier VC firm, where I learned how the best business leaders shape markets through their ideas, not just their products.
Built a six-figure speaking business before launching my current advisory—I know what it takes to become a sought-after voice and main stage presence.
Author of Break the Wheel, a book about questioning best practices in the age of Advice Overload.
Trusted by brand partners like Mailchimp, Wistia, Salesforce, and GoDaddy to train their teams and partner on publicly visible storytelling projects.
Featured in 3 books on public speaking and creative work. My story is a case study other experts cite.
When you work with me, you're not getting a framework I learned in someone else's program, and you’re not getting shoved through my system like 200 other clients. Instead, you're getting two decades of earned wisdom from someone who's built the exact IP, keynotes, and influence systems you're trying to create.
I’m only a success when you confidently and consistently show up publicly as the best version of YOU.
“Jay’s a practitioner, not a consultant. He’s got frameworks and lessons from years of speaking professionally and helping some of the best in the business, but his advice is not one-size-fits-all. Whether you’re prepping for your first keynote or you’ve given hundreds, Jay will make you better.”
—Simone Stolzoff (bestselling author and writer for The Atlantic & The New York Times)
“Helping people articulate the essence of their ideas is Jay's sweet spot. He's obsessed with going above-and-beyond to help you find your unique voice, your unique message, and pull it together in a way that others can really hear it. Throw every bit of money you can at that guy. He's extraordinary.”
—Mykel Dixon (musician, author, keynote speaker)
Don’t market more. Matter more. When you matter more, you need to hustle less.
Stop chasing attention. Become the one others seek.
After 25 years in the public eye as an author, speaker, experience designer, and musician, Mykel is no stranger to inspiring audiences or advising on their ideas, but when it came to his own, he struggled with perfectionism, idea bloat, and a healthy mistrust of other consultants and coaches.
(With a lot less beard and fewer psychedelics. 😉)
Just like an executive producer helping musicians or a director supporting actors, your strongest thinking and highest-impact projects deserve the idea collaborator to match your level of experience, taste, and vision.
Like Justin Moore, business coach for creators and one of the best-known voices in the creator economy.
—Sarah Stockdale (CEO of Growclass)
“Jay’s commitment to craft is contagious. Even rarer, he’s skilled at breaking down and explaining how to assemble specific ingredients for achieving greater resonance in your work.”
—Jenny Blake (globally touring speaker, 2x author, podcaster with 2m+ downloads)
A refreshing and inspiring look at the storytelling mastery of guests like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), Chase Jarvis (one of the most influential advocates for creativity in work and life), Laura Gassner Otting (2x WSJ bestseller; Good Morning America correspondent on work and career), Andrew Davis (globally touring keynote speaker), Rand Fishkin (CEO of SparkToro), and bestselling author Simone Stolzoff, who worked out a draft of his entire TED Talk!
You’ll walk away ready to compete on the impact of your ideas, not the volume of your marketing.
⭐ ⭐ ⭐ ⭐ ⭐
I partnered with the brand Help Scout to create a three-part docuseries about businesses who believe there’s a better way to build than growth-at-all-costs.
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by endless advice and conventional wisdom. Say goodbye to average work and hello to doing your best.
“Usually business writing is for people who want to be led, not for people who want to think.
Jay challenges people to think instead, and to remember that we benefit from being whole people not divided into business pieces and not-business pieces. I’ve been reading his work for years.”
- Maggie, a happy reader and think-for-yourselfer
“File this book under completely paradigm shifting.
This will change the way you think about what you need to do to be successful, and free you do do more of what is a unique expression of yourself. It’s easy to get caught up thinking that success lies in best practices. But best practices aren’t best for everyone. Question assumptions and unlock massive impact, revenue, and fulfillment.
-5 Star Amazon Review”
“A rare great marketing book!
A terrific book with important advice for every marketer. It’s not ‘best practice’, it’s how to find what’s best for your specific situation. Smart, well-written and super helpful.”
-5 Star Amazon Review