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Jay Acunzo
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A newsletter about standing out easier and resonating deeper through substance and stories, not internet stunts. Subscribe free, and join thousands learning to show up as stronger storytellers and speakers.

Why Yoga with Adriene Resonates: 10 Million Fans, One Foundation
Why Yoga with Adriene Resonates: 10 Million Fans, One Foundation

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoDecember 16, 2021
The Fear of Being Unoriginal: How to Overcome This Ubiquitous Maker Monster
The Fear of Being Unoriginal: How to Overcome This Ubiquitous Maker Monster

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoDecember 9, 2021
"I Feel Seen" - How 360Learning Resonates Deeper with Customers Than Their 200 Competitors
"I Feel Seen" - How 360Learning Resonates Deeper with Customers Than Their 200 Competitors

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoDecember 1, 2021
Maker Monsters: Stories of Facing Imposter Syndrome and Fear of Rejection
Maker Monsters: Stories of Facing Imposter Syndrome and Fear of Rejection

Today, we learn about a transformative idea in how we approach our work in order to resonate deeper…

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Jay AcunzoOctober 27, 2021
How to Become an Expert Others Follow: Stop Trying to Be an Expert Entirely
How to Become an Expert Others Follow: Stop Trying to Be an Expert Entirely

Today, we learn about a transformative idea in how we approach our work in order to resonate deeper…

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Jay AcunzoOctober 20, 2021
What Is Reach? What Is Resonance? Two Revealing Definitions to Inform Better Work

What does it take to resonate?” I can’t stop thinking about that question. Let’s try to define it, and to explore the tension between resonance and reach.

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Jay AcunzoOctober 7, 2021
Welcoming The Juice (Spotify for B2B Content) As Unthinkable's Q4 Sponsor

Excited to announce a new partner, The Juice, which helps surface the most resonant content among marketers and sales professionals. Content optimized for people, not algorithms.

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Jay AcunzoSeptember 30, 2021
The Frustration Statement: A Writing Template to Evolve Ideas from Rough to Resonant

Why do some ideas resonate more deeply than others? They feel personal. But we can proactively develop our ideas to feel more personal. Try the Frustration Statement to get started.

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Jay AcunzoSeptember 23, 2021
How to Resonate: A Framework for Building Bigger, Innovating Faster, and Reaching Higher in Your Work
How to Resonate: A Framework for Building Bigger, Innovating Faster, and Reaching Higher in Your Work

What does it take to create work that resonates? And isn’t that the goal? Why is this concept not a major focus of our work in any profession? I believe it should be. And I also believe this is a learnable craft.

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Jay AcunzoSeptember 23, 2021
Maker Monsters: A Practical Guide to Beating Perfectionism

Perfectionism is a maker monster that can hold us back, pin us down, and convince us we’re not able to proceed. Her'e’s how to overcome it.

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Jay AcunzoSeptember 22, 2021
I'm hiring a social media producer to help inspire more creativity in the workplace
Jay AcunzoSeptember 20, 2021
The worst career advice I've ever received - One Shot #7
Jay AcunzoSeptember 8, 2021
How to use the beginner's mindset to elevate creative work - Unthinkable #157
Jay AcunzoAugust 31, 2021
To create more memorable work, act like an explorer, not an expert

I think ONE problem is at the core of it all for creative professionals…

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Jay AcunzoAugust 14, 2021
How to avoid burnout: Where recovery fits in the work of prolific creators - Unthinkable #156
How to avoid burnout: Where recovery fits in the work of prolific creators - Unthinkable #156

Whether you embrace hustle culture and effectively inject the advice equivalent of Red Bull to the brain every day, or you simply feel called to create your art and leave your legacy, burn out is real. Today, we explore the idea of recovery with some folks who are both awful at it and great at it.

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Jay AcunzoJuly 29, 2021
How to measure your content's resonance, not just reach

For one year, I served as the head of content to a wonderful team at a software company. I was in my mid-20s, trying to figure out who I was and what I stood for, professionally. I was miserable.

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Jay AcunzoJuly 17, 2021
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