I'm hiring a social media producer to help inspire more creativity in the workplace
Please note: This role has been filled.
I’m hiring a freelance and remote social media producer (which I will happily call ANY title that fits the responsibilities and helps you get where you’re trying to go in your career).
You should love creating content, designing systems, and finding ways to bring more emotion, story, and creativity to business- and career-related content.
You should also have experience with social video in particular -- at least the basic steps to turn a raw video into something with captions and basic design elements surrounding it. (No need to be a hardcore video editor, but great if you are!)
Bonus if you’ve worked with podcasts before, turning each episode into a cascade of content.
💰 This is a retainer-based role for $1,200 per month.
I believe in paying freelancers what they’re worth, and one of my favorite things to do is pay people immediately after being invoiced. I am a freelancer, and I spend all my time thinking and creating content about creativity and career. Taken together, I think I’m in a position to be a dream client for other freelancers. In fact, this is what the last freelancer to work with me said:
“Thank you for being a true ‘dream client’ to work with. You really showed up on that promise.”
I’d stake my reputation on that. I have references. Just ask. :)
PS: I’d love to share everything about my business with you too, so that you can use this role as a slingshot towards your most ambitious plans … even if that means ending our engagement. I’d rather have a Wall of Fame of freelancers past, than have you stick with me but plateau. But I can’t hire a “mini me,” because that’s burned me in the past. I need to hire someone who truly loves social media, distribution, experimentation, and the specific bullets listed below.
ABOUT ME:
I’m an author, speaker, and podcaster on a mission to help others make what matters. I started in marketing roles at companies like ESPN, Google, and HubSpot, as well as a tiny startup and a very successful VC firm (NextView Ventures). Combined with 15+ years of business storytelling, I’ve learned what it takes to create things that resonate and make an impact. My goal is to demystify the process for others who want to create more emotionally resonant work — because anyone can make things that make a difference. But to get there, we have to rethink the conventional approach to our work.
To do that, I’m currently exploring a big question: What makes work RESONATE? Sure, we care about things like growth and revenue, but ultimately, it all starts with resonating more deeply with others.
You can learn more about me at jayacunzo.com, and my most active social media is Twitter.
I’d also recommend exploring the two primary projects you’ll work on with me: Unthinkable (my narrative-style podcast) and Playing Favorites (my newsletter).
PRIMARY OBJECTIVE OF THE ROLE:
Help me stop sitting on a gold mine and actually mine it.
I create a lot of content. Most of it is heavier-lift to produce and longer-form than the usual flurry of cheap-sounding podcast episodes and quick link roundups found in newsletters. It’s very story- and big idea-driven. As a result, I have a mountain of great stuff in each podcast episode or newsletter edition, plus plenty of videos of my keynote speaking and new, one-off videos I hope to create.
But these things need to be mined. The original text, audio, or video all can be raided for the best bits and turned into social content.
To use another metaphor: I call this the “try the wine” strategy. If you want someone to pick up a whole bottle of your wine (i.e. go consume the bigger thing), give away samples. Let them actually taste some goodness. Don’t tease the goodness or link to it everywhere. Don’t advertise that you have some wine over there, and won’t you please come check it out? No! Just give away tastes. If it’s actually good, some people will go get a bottle. If not, they’ve still had a great experience and may tell others too.
I want to give away the very best parts of my writing and podcasting, native to social media.
THIS ROLE IS A GOOD FIT IF...
You’re very mission-driven. (I’m nothing if not that.)
You can create a lot of content, without compromising quality. (That likely means you’re a craftsperson who understands how to pair your craft, your intuition, and your intrinsic desire to create with smart systems and tools to stay organized and be prolific.)
You think about each social network as a magazine instead of a feed. (What “regular” or one-off pieces do we need? What recurring, named series can we create? How does one episode or one newsletter turn into a mini-magazine about that topic across X days, published natively to a given social platform?)
You believe business content should feel a lot more emotional, entertaining, and original than the usual tropes -- and you have a healthy disdain for all that usual stuff, too.
THIS ROLE IS NOT A GOOD FIT IF…
You’re motivated by fame or you’re only doing social media marketing now as a stepping stone to be more front-facing (e.g. the bylined writer, the author, the speaker, the podcaster, etc.). While I love helping others master the crafts that I love and work hard to master myself, in this particular role, I need a true complementary player -- someone who genuinely loves and wants to improve at being a producer, strategist, and process-minded marketer, so I can get back to doing the front-facing things more fully. Thanks for thinking hard about this bullet in particular.
SPECIFIC TASKS INCLUDE…
Working with me to ID the best quotes and ideas inside (1) episodes and (2) newsletters to turn into social content. My main social channels are:
Twitter
LinkedIn
Instagram
(You will also help syndicate each newsletter to my blog.)
Owning and evolving the documented marketing playbook (strategy and process) for these projects.
Owning and growing the @UnthinkableShow twitter handle.
Creating sponsor assets as brand sponsors are secured for the podcast + newsletter. (Q4 2021’s sponsor has already been signed, so you’d hit the ground running here.)
Helping me test new content for social, including specific content formats (Tweets, Instagram content, social videos), as well as which other channels behind Twitter can prove fruitful. (Do we improve on IG? Start on TikTok? Lean into YouTube? Something else?)
Report on Unthinkable’s show growth + the progress of our social media experiments.
* * *
My mission (to help others make what matters) won’t succeed if I continue to be spread thin across too many things. To truly help others resonate more deeply with their work, I need our work to do so too. That means I need to focus on the things I’m uniquely able to do or want to be great at doing, and let you be great at the things you’re great at doing too.
I’m looking for someone who can get me off social media and back to creating stories -- which then fuel social media by giving you increasingly great material to use.
IF YOU’RE INTERESTED...
Send an email to jay@unthinkablemedia.com with the following things, please and thanks!
At least 3 examples of social content you created (ideally more) across social video, Twitter, LinkedIn, Instagram, or TikTok. (Anything you’ve created, on any channel, in any length or format is fair game. The only things that matter are that you created it and you’re proud of it.)
Three people or brands you admire for their social media content and why.
Answers to the following questions:
What’s something I should stop doing on social media and why?
What’s something I should start doing on social media and why?
What is a project you’ve personally grown, and how?
How might you turn THIS episode of Unthinkable into social content?
Thanks for your interest, your time, and your creative work. Keep making what matters.