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A newsletter about standing out easier and resonating deeper through substance and stories, not internet stunts. Subscribe free, and join thousands learning to show up as stronger storytellers and speakers.

 Signature Stories: Author Michael Bungay Stanier Works Out the Details of a Pivotal Story for His Business [Unthinkable #211]
Signature Stories: Author Michael Bungay Stanier Works Out the Details of a Pivotal Story for His Business [Unthinkable #211]
Jay AcunzoSeptember 11, 2023
The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1)
Jay AcunzoSeptember 8, 2023
How to Create Original Work Consistently
Jay AcunzoAugust 28, 2023
From Telling Stories to BECOMING Storytellers: Introducing Signature Stories [Unthinkable #210]
From Telling Stories to BECOMING Storytellers: Introducing Signature Stories [Unthinkable #210]
Jay AcunzoAugust 28, 2023
Ending the Myth of Writer's Block, the Maker Monster We Get All Wrong [Unthinkable #208]
Ending the Myth of Writer's Block, the Maker Monster We Get All Wrong [Unthinkable #208]
Jay AcunzoAugust 1, 2023
When You Want to Make "Breaking Bad," But Your Work Is Just Breaking. Badly.
When You Want to Make "Breaking Bad," But Your Work Is Just Breaking. Badly.
Jay AcunzoJuly 14, 2023
Fun with Formats: An Overlooked Approach to Craft Irresistible Experiences [Unthinkable #207]
Fun with Formats: An Overlooked Approach to Craft Irresistible Experiences [Unthinkable #207]
Jay AcunzoJuly 13, 2023
Seven Types of Hooks to Make Your Content Irresistible
Seven Types of Hooks to Make Your Content Irresistible
Jay AcunzoJune 16, 2023
Speakeasy Business: How to Build Your Brand Without Social Media (Unthinkable #205)
Speakeasy Business: How to Build Your Brand Without Social Media (Unthinkable #205)
Jay AcunzoJune 5, 2023
4 Ways to Say It: How to Use Stories to Amp the Power of Your Advice
4 Ways to Say It: How to Use Stories to Amp the Power of Your Advice
Jay AcunzoJune 1, 2023
How to Differentiate Your ideas: The XY Premise Pitch
How to Differentiate Your ideas: The XY Premise Pitch
Jay AcunzoMay 18, 2023
Pick Your Audience, Pick Your Future: How to Define Quality Content
Pick Your Audience, Pick Your Future: How to Define Quality Content
Jay AcunzoApril 20, 2023
How to Create Super-Stories: One Story, Endless Power, Infinite ROI
How to Create Super-Stories: One Story, Endless Power, Infinite ROI
Jay AcunzoMarch 27, 2023
Unthinkable #203: Song Exploder Exploder ft. Hrishikesh Hirway
Unthinkable #203: Song Exploder Exploder ft. Hrishikesh Hirway
Jay AcunzoMarch 13, 2023
What Do You See When You See an Elephant? (How to Tell Any Story Your Way)
What Do You See When You See an Elephant? (How to Tell Any Story Your Way)
Jay AcunzoMarch 10, 2023
Creativity Is a Form of Leadership
Jay AcunzoFebruary 24, 2023
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