Speakeasy Business: How to Build Your Brand Without Social Media (Unthinkable #205)

What does it look like to bet your entire business on resonance, not reach?

In this episode of Unthinkable, a refreshing concept: The Speakeasy Business. In a world where everyone exhausts themselves chasing traffic and growing awareness, a world of endless hype and optimizing everything to rank #1, what if we could do NONE of that and still thrive?

What if we could opt OUT of the frenzy for followers and race for reach?

In marketing today, there’s the widely used, unapologetically noisy way, but then just maybe there’s another path we can take.

In this episode, you’ll hear stories from one of the world's most surprising speakeasy lounges, based in London (Lounge Bohemia, with owner Paul Tvaroh), as well as one of my favorite marketers who doesn't show up much publicly -- least of all on social media -- yet has found a way to build a business which is in-demand and even overbooked: Michelle Warner.

You’ll learn why going deeper instead of broader, emphasizing value instead of scale, and prioritizing resonance over reach are all viable ways to build your business and leave your legacy.

And you’ll go inside MY marketing strategy and tactics, step by step, as I try to match my values to my business more fully.

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INSIDE THIS EPISODE:

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PRODUCTION CREDITS:

- Creator, host, writer, editor: Jay Acunzo

- Producer and researcher: Ilana Nevins

Jay Acunzo