What’s with the asterisk?

Imagine I told you this story: “This morning, I woke up, got dressed, and went downstairs to the kitchen. There, sitting on the counter, was my notebook. Sipping my coffee, I opened the front cover to read the five words that inspire me every day.”

This is a story about …

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Jay Acunzo
You’re invited

Today at 12 eastern, I’ll be doing a special behind-the-scenes live discussion with my production team from my new docuseries Against the Grain. Plenty of time for Q&A. Super informal (it’s a Zoom call) ...

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Jay Acunzo
Making bad

If you’re stuck, the solution is simple: make one, tiny, small piece or project … terribly. Writer’s block and any kind of creative block isn’t a real thing. You don’t have writer’s block. You have genius block. You …

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Jay Acunzo
Have a plan to break the plan

It’s the weirdest thing about interviews and narrative style content: having a plan requires you to research and write for hours, all the while knowing you’ll probably ditch more than half the plan. Nowhere else …

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Jay Acunzo
Inside the creative process

I’m a sucker for any creator of anything talking at length, and with passion, about making something. I love when comedians discuss the craft of working and reworking their acts on stage and behind …

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Jay Acunzo
Smug clarity

Glance around the business world and you tend to see the opposite: people posturing and pushing their answers and secrets to success and self-importance.

Nothing is more abhorrent than when someone declares, "I can teach you to..." or "I will..." or "I'm sharing my secrets..."

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Jay Acunzo
Tiniest possible tweak

“How can we get everyone in the industry to think this way?”
“How can we change the culture?”
“How can we start writing stories instead of list articles?”
“How can we [insert sweeping change]?”

Answer…

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Jay Acunzo