Tiniest possible tweak

“How can we get everyone in the industry to think this way?”

“How can we change the culture?”

“How can we start writing stories instead of list articles?”

“How can we [insert sweeping change]?”

Answer: by focusing on the tiniest possible tweak. Creativity is not a single silver bullet. It does not mean “big.” It’s the sum total of lots of little choices and changes, all rolled together.

If you write for a corporate blog and wish you could tell stories, maybe you can’t change the entire assignment or editorial approach overnight. But can’t you find a small pocket inside your next five articles to tell a tiny story?

When we focus on making tiny changes, some magical things tend to happen: We find momentum forward. We identify the solution by testing. We gain powerful proof points to share. We elevate the work immediately, and we start moving towards positive change over time.

Tiny tweaks. Done consistently. That’s how every single person can affect change in their work.