Excited to announce a new partner, The Juice, which helps surface the most resonant content among marketers and sales professionals. Content optimized for people, not algorithms.
Read MoreWhy do some ideas resonate more deeply than others? They feel personal. But we can proactively develop our ideas to feel more personal. Try the Frustration Statement to get started.
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What does it take to create work that resonates? And isn’t that the goal? Why is this concept not a major focus of our work in any profession? I believe it should be. And I also believe this is a learnable craft.
Read MorePerfectionism is a maker monster that can hold us back, pin us down, and convince us we’re not able to proceed. Her'e’s how to overcome it.
Read MoreI think ONE problem is at the core of it all for creative professionals…
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Whether you embrace hustle culture and effectively inject the advice equivalent of Red Bull to the brain every day, or you simply feel called to create your art and leave your legacy, burn out is real. Today, we explore the idea of recovery with some folks who are both awful at it and great at it.
Read MoreFor one year, I served as the head of content to a wonderful team at a software company. I was in my mid-20s, trying to figure out who I was and what I stood for, professionally. I was miserable.
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There are but two tiny things I wish I could magically implant in the brains of everyone who wants to create stories for a living -- or just for fun, honestly…
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We spend so much of our time as students learning a simple truth: success is knowing the answer. To get something wrong is…
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Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to…
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For an upcoming episode of 3 Clips, producer Cherie Turner and I will be speaking with the host and creator of an incredible podcast owned and operated by TED. I’d like to share…
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Your mission, should you accept it, is to wield tension in service to your audience, not yourself. Too much tension can be destructive. The right amount can be…
Read MoreOur industry is pretty darn obsessed with the future of things -- technologies, channels, trends, professions. And I get it. I tend to live in the future in my life, too. It’s bad…
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