Inside the creative process

I’m a sucker for any creator of anything talking at length, and with passion, about making something. I love when comedians discuss the craft of working and reworking their acts on stage and behind …

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Jay Acunzo
Smug clarity

Glance around the business world and you tend to see the opposite: people posturing and pushing their answers and secrets to success and self-importance.

Nothing is more abhorrent than when someone declares, "I can teach you to..." or "I will..." or "I'm sharing my secrets..."

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Jay Acunzo
Tiniest possible tweak

“How can we get everyone in the industry to think this way?”
“How can we change the culture?”
“How can we start writing stories instead of list articles?”
“How can we [insert sweeping change]?”

Answer…

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Jay Acunzo