Most times nope

If I ever published anything you enjoyed, please know this: I wrote about that same subject at least 10 times before, and nobody read it. (Early questions, newfound stories, short posts, long essays.)

That’s just what happens when you write or create anything: You just can’t know ahead of time. We like to think we can. Agencies sell certainty, and executives demand it from their teams. But that’s not how creativity works. You can’t industrialize it, can’t print it out repeatedly.

Creating is just constant practice. Sometimes, people like what you make. Most times nope.