classes to catapult you from smart expert to influential voice

📓 You already fill their notebooks.

🤯 It’s time to blow their minds.

Get the creative skills you need to earn greater influence and more passionate fans of your work. This is about personal, transferable creative skills — they go with you everywhere you show up, so you elevate your entire public platform.

Next session: Escaping the content hamster wheel to write and speak with greater impact

📅 Oct 13, 2:30p et | ▶️ 60-min class with Q&A | ✅ Recorded and shared

Save My Spot ($99)

Stop getting drowned out by “experts” with more flash but less substance

“You can go ahead and create more content. Or you can create something special that stirs hearts and engages minds. If you are the kind of person who wants your work to really matter, listen to Jay. He’ll be your perfect guide.”

— Ann Handley (WSJ Bestselling Author of Everybody Writes)

Next Class

📅 Oct 13, 2:30p et | ▶️ 60-min class with Q&A | ✅ Recorded and shared

Topic: Escaping the content hamster wheel to write and speak with greater impact

Title: Playing Favorites: How to Ensure Others Pick You + Stick With You (Against the Odds)

Details: Every day, your audience looks for reasons to remove your content from their lives. When the world's biggest celebrities, brightest minds, and most inspiring storytellers all create content too, how do we ensure we make the shortlist -- and stay there?

The good news: although we have to compete with the best, we don't need to BE the best. We need to be something else.

Their favorite.

In this inspiring, surprising session, Jay will have you thinking less about the volume of your content and more about its power. You'll learn:

The most important question to ask to differentiate your content.
A practical technique for telling stories that work better than our typical content.
How to step off the content hamster wheel and compete on the quality of your ideas, not the size of your budget

When your audience makes choices, they play favorites. The question is, are you one of them?

Save My Spot ($99)

PS: Who am I?

I’m on a mission to help others make what matters.

After starting my career working in marketing and media roles for brands like ESPN, Google, and HubSpot, I realized something simple but powerful about this work: It’s about resonance, not reach.

Today, I help experts step into the spotlight and become more effective storytellers.

I run a membership for business storytellers, deliver one-on-one coaching to develop or improve original podcasts and keynote speeches, write books, host the popular podcast, Unthinkable.

My rally cry is simple but urgent:

Keep Making What Matters.

Want to get more familiar with me? Watch this interview…

“A lot of people know how to create great content, and Jay is among the best. But what’s truly amazing is his ability to bring others into his process and empower them. When Jay explains something, whether he’s teaching the craft or telling stories through his own work, suddenly so much about creating content just clicks into place. Some people hog the spotlight. Jay shows you a couple moves, then pushes you onto the stage feeling inspired to perform at a high level.”