Make a show that matters
When you matter more, you need to hustle for attention less
I develop and improve shows to be more original, more effective, more yours.
Premise development
Creative strategy
Interviewing/storytelling coaching
Launch and improvement plans
For new and existing shows:
♥️ Trusted by authors, experts, execs with something to say.
“I’m getting so many more passionate replies to my show. Jay’s commitment to craft is contagious. Even rarer, he’s skilled at breaking down and explaining how to assemble specific ingredients for achieving greater resonance in your work.”
—Jenny Blake (host of Pivot and Free Time podcasts, with more than 2m downloads; bestselling author and globally touring speaker)
The world of work deserves better
I’ve spent 15 years obsessing over ways to bring better stories & Experiences to business & Career content
Author + six-figure keynote speaker
Creator/host of the award-winning show, Unthinkable (1m+ downloads)
Creator/host of 3 Clips (a leading podcast about podcasting — acquired in 2021)
Past marketing and media roles at Google, ESPN, HubSpot, and NextView VC
Featured in books like Content, Inc (Joe Pulizzi), The Successful Speaker (Grant Baldwin), and The Referable Speaker (Andrew Davis & Michael Port)
Over 1,000 interviews and 800 episodes in my career, spanning in-house, branded, and personally funded shows
The majority of weekly listeners consume 5 or fewer episodes each week (per Edison Research). Your competition isn’t your niche. It’s every podcast.
To compete against the most super-powered voices alive, you need a super-suit of your own: a vehicle perfectly tailored to bring out your best and give you new abilities.
You don’t need more resources. You need a better premise. The world doesn’t need another generic podcast. It might need a show only YOU can create.
“Jay Acunzo knows more about shows than anybody.”
— Jay Baer (New York Times bestselling author, Hall of Fame Keynote Speaker, host of over 1,000 podcast episodes on marketing and customer experience)
I believe in resonance > Reach
Everyone wants their show to grow, but very few create a growable show.
Your premise creates motivation to subscribe (and gives you powerful IP).
Your experience creates motivation to stay.
Your personality creates motivation to trust and to act.
And your ability to reinvent keeps you, them, and your show going and growing.
Thanks to the folks at Gusto for inviting me in-studio for this episode of Going Rounds:
FREE MASTERCLASS:
Don’t market more. matter more.
Inside the development process of shows that stand out easier + resonate deeper
“My show ended up lightyears ahead. Jay is so strategic and ruthlessly practical.
—Mia Quagliarello (Head of Creator Community, Flipboard; prev. Apple, YouTube, Viacom)
I work with a small number of big thinkers each year as a trusted collaborator
Packages range from $2k to $20k, depending on the specifics of our work.
For new shows, I work behind-the-scenes as a co-creator, developing the irresistible premise and episode flow, the documented strategy, the launch plan, and initial content.
For existing shows, I serve as either an exec. producer over time or a 1:1 coach for a moment, so you can level up and be proud of your show.
Example deliverables (New show development)
✨ Documented strategy (show bible) for an irresistible original, informing planning, production, promotion, and 6-12 daily sighs of relief. (I can’t believe something this good can feel this easy.)
⚡ An original premise that strikes others like lightning. (“Yes, THIS!”)
💛 A repeatable, delightful format, so episodes flow effortlessly. (“I can’t stop listening…”)
📒 A launch/re-launch plan: with trailer, pilot, and clarity to persist and grow
Just want an hour? Book here ($750).
Jesse Cole, owner of the Savannah Bananas, after appearing on my show Unthinkable:
“The most well-produced podcast I’ve ever been a part of.”
Work with me
Option 1: Developing your super-suit
Medium-to-long term engagement to launch or reinvent a show or develop your skills
Packages range from $2,500 to $12k and include advisory/coaching as well as active show development + strategy.
Option 2: Just need a Spider bite
A quick jolt of creative energy and clarity
Not ready to work together?
Try my Show Bible template. It’s the same document I use with every client.