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On this page, you’ll find resources you can apply immediately to differentiate and resonate.
More About Jay Acunzo
Jay helps established experts transform their expertise into messages that matter more, making them stronger public voices capable of differentiating and resonating everywhere they show up.
He operates a high-end advisory business focused on helping you win more and better clients while competing on value, not price. He’s also been a regular keynote speaker and a trusted educator and collaborator for brands like Mailchimp, Wistia, and Salesforce.
After starting his career in marketing and media roles at Google, ESPN, and HubSpot, plus stints as an executive at a tiny startup and a tech VC firm, Jay now helps clients clarify and codify their ideas into a distinct premise (the core idea informing the rest), turn their expertise into IP to help them more easily and scalably distribute and monetize their thinking, and develop and deliver signature speeches to inspire action in others.
In the end, Jay knows how to help people of substance stop chasing attention and become the one others seek.
“Spending days, weeks, months of sleepless nights trying to figure out, ‘Oh my God, who am I? What am I?’ That has been the throughline of my entire life and career in business.
“Until I met Jay.”
Free resources
Solve Your Momentum Problem
The core issue with how senior experts communicate: constant chasing of attention and results creates a lot motion but not enough momentum.
Momentum = Velocity × Mass
Most experts optimize for velocity (more content, more activity)
They ignore mass (weight/impact behind their words and projects)
Results in hamster wheel feeling, despite significant effort
Need to turn Clarity into Momentum, which then turns into Influence
The Solution:
Stop creating content and create IP.
It’s your IP, built on the foundation of a clear, differentiated, ownable premise, which adds more power to everything you do, and which gives you a message that can move the market. Everything carries more weight. You can compete on the impact of your ideas, not the volume of your marketing. Business feels smoother and people seek you out proactively. You see more results without needing a proportional increase in effort. You can win ideal clients at higher price points with less friction. It feels like you can COAST.
C.O.A.S.T. — A method to matter more
Clarify internally → Own publicly → Apply personally → Sell systematically → Thrive continuously
Here are my most-popular resources to support your journey:
Turn your expertise into a powerful premise you own.
Using your premise, deliver a clear, repeatable, differentiated message to the world in 3 memorable phrases.
Assess your current style and find ways to lean into strengths + fix major holes with the Idea Impact Matrix.
Develop your signature speech (great for your message too!) using the Dialogue Outline.
