Pitch Challenge Recordings & Resources
Program home: jayacunzo.com/challenge
Session 1:
Premise Development Masterclass + XY Premise Pitches
Watch the first lesson (if you didn’t attend live)
Watch the homework video (embedded second, below)
Follow the prompts from the homework video (final slide)
Homework:
Session 2:
Writing Effective Pitches
Watch the first lesson (if you didn’t attend live)
Write your pitch with 1 event in mind (see final slide for helpful prompts)
Homework:
Session 3:
Building Your Pipeline
(Speaking Strategy, Customizing Pitches, Building Relationships)
Homework:
Session 4:
Marketing That Matters
Homework:
Final Session:
workshopping pitches + Q&A
Work With Jay One-on-One
Find clarity on your message, develop and differentiate your premise, and become an exceptional, highly booked speaker, guest expert, and storyteller.
I help experts clarify their ideas and create sustainable momentum by becoming stronger public voices and turning their expertise into a distinct premise, owned IP, and signature speeches. This makes it easier to win more and better clients with less friction.
I operate a high-end advisory business focused on helping clients who have existing audience and revenue traction, including bestselling authors, veteran consultants and coaches, and business storytellers and creators both emerging and established.
I’ve also been a regular keynote speaker to audiences around the world and a trusted brand partner to organizations like Salesforce, Wistia, and Mailchimp.
I started my career in marketing and media roles at Google, ESPN, and HubSpot, plus stints as an executive at a tiny startup and a tech VC firm. I live outside Boston with my wife and two kids, and I’m a long-suffering Knicks fan, avid grilled pizza chef, and massive fan of the storytelling styles of Anthony Bourdain and Mike Birbiglia.
“Spending days, weeks, months of sleepless nights trying to figure out, ‘Oh my God, who am I? What am I?’ That has been the throughline of my entire life and career in business.
“Until I met Jay.”
Free resources
The core issue with how senior experts communicate: constant chasing of attention and results creates a lot motion but not enough momentum.
Stop chasing and become the one others seek. Move from informational expert to transformational voice.
Here are my most-popular resources to support your journey:
Turn your expertise into a powerful premise you own.
Using your premise, deliver a clear, repeatable, differentiated message to the world in 3 memorable phrases.
Assess your current style and find ways to lean into strengths + fix major holes with the Idea Impact Matrix.
Develop your signature speech (great for your message too!) using the Dialogue Outline.
