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How to use the beginner's mindset to elevate creative work - Unthinkable #157
Jay AcunzoAugust 31, 2021
To create more memorable work, act like an explorer, not an expert

I think ONE problem is at the core of it all for creative professionals…

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Jay AcunzoAugust 14, 2021
How to avoid burnout: Where recovery fits in the work of prolific creators - Unthinkable #156
How to avoid burnout: Where recovery fits in the work of prolific creators - Unthinkable #156

Whether you embrace hustle culture and effectively inject the advice equivalent of Red Bull to the brain every day, or you simply feel called to create your art and leave your legacy, burn out is real. Today, we explore the idea of recovery with some folks who are both awful at it and great at it.

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Jay AcunzoJuly 29, 2021
How to measure your content's resonance, not just reach

For one year, I served as the head of content to a wonderful team at a software company. I was in my mid-20s, trying to figure out who I was and what I stood for, professionally. I was miserable.

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Jay AcunzoJuly 17, 2021
How to evolve your storytelling in 3 phases
How to evolve your storytelling in 3 phases

There are but two tiny things I wish I could magically implant in the brains of everyone who wants to create stories for a living -- or just for fun, honestly…

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Jay AcunzoJune 21, 2021
How to never run out of ideas
How to never run out of ideas

We spend so much of our time as students learning a simple truth: success is knowing the answer. To get something wrong is…

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Jay AcunzoJune 14, 2021
NanaGram: How one family's mystery led to an app connecting people across generations - Unthinkable #149
NanaGram: How one family's mystery led to an app connecting people across generations - Unthinkable #149

Alex Cook's obsessions are ever-changing, from growing and farming mushrooms to…

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Jay AcunzoJune 9, 2021
How to handle rejection as a creative
How to handle rejection as a creative

For an upcoming episode of 3 Clips, producer Cherie Turner and I will be speaking with the host and creator of an incredible podcast owned and operated by TED. I’d like to share…

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Jay AcunzoJune 8, 2021
How to use tension in your storytelling
How to use tension in your storytelling

Your mission, should you accept it, is to wield tension in service to your audience, not yourself. Too much tension can be destructive. The right amount can be…

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Jay AcunzoJune 1, 2021
How to show up (even when you don’t feel like it)

Our industry is pretty darn obsessed with the future of things -- technologies, channels, trends, professions. And I get it. I tend to live in the future in my life, too. It’s bad…

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Jay AcunzoMay 26, 2021
"Put in the reps" makes sense, but what are reps in creative work? || Unthinkable #148
"Put in the reps" makes sense, but what are reps in creative work? || Unthinkable #148

"Ship the work. If it doesn't ship, it doesn't count." Reps. I heard you. Reps. I'm with you. But... um… in creative work, what the heck is a rep? Today, a story of…

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Jay AcunzoMay 21, 2021
How to be more creative: A surprising approach

My cynicism and skepticism don't consume me. They're not MOST of who I am. I'm MOSTLY warm and fuzzy and gregarious and idealistic. I'm an optimist, which…

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Jay AcunzoMay 18, 2021
What makes a great interview? 3 simple pointers

Last week, I got a text from a friend who works with speakers and authors on their businesses. He told me that his client was having a mild panic attack of his own. In just a few days…

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Jay AcunzoMay 12, 2021
My empathy statement for Unthinkable: How I keep a messy, ambitious project focused
My empathy statement for Unthinkable: How I keep a messy, ambitious project focused

The empathy statement is to a show (and all surrounding copy and content for the show) what the starter is for baking great dough. It’s this tiny, potent little bit, which you can…

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Jay AcunzoMay 4, 2021
I just sold my podcast, 3 Clips, to a tech company. Here's a transparent account.
I just sold my podcast, 3 Clips, to a tech company. Here's a transparent account.

Today, I’m thrilled to announce 3 Clips has been acquired. This special episode of the show shares more details, including a ton of transparency into the deal…

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Jay AcunzoApril 26, 2021
Why can we imagine better work than we can create? || Unthinkable #146
Why can we imagine better work than we can create? || Unthinkable #146

What does it take to build a thriving creative career? (I mean, how much time do you have?) Perhaps a better question we can ask is…

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Jay AcunzoApril 23, 2021
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