Design My Signature Talk
February 2025 Bootcamp Materials
Bootcamp registration page: jayacunzo.com/signaturetalk
This page specific to your bootcamp will be available to you for 1 year.
🎁 All bootcampers get $500 off towards “punchups”
As a surprise bonus, I’m giving all bootcampers $500 off my Punch-Ups service offering. This is a package of 2 live calls (where we review your talk draft and make improvements in real-time), plus 1 video review from me of a recorded rehearsal or a real talk you delivered to an audience.
Normally $3500, but bootcampers may book for $3k.
To schedule yours, simply email me at jay@unthinkablemedia.com
Offer expires 6 months after your bootcamp’s start date.
Bootcamp Resources & Materials
The most important resource in this bootcamp is the dialogue outline, which is a template to craft the core narrative argument driving your signature speech (and really, so much more about your public platform too).
Below please find a curated list of other high-impact resources for your speaking journey.
The thought leader’s IP pyramid (my essay sharing a visual framework to help you craft the necessary material to show up publicly with greater power, informing your content + your speeches; the dialogue outline template features this visual framework at the very bottom as a holding tank for your ideas)
Writing stronger speech blurbs (how to craft a better, more custom pitch to get your talk booked and to encourage attendees at the event to pick you)
Public content of mine, curated for stronger speech design and speaking strategy specifically:
VIDEOS: Here’s my YouTube playlist sharing full keynotes of mine, plus a few clips and my speaker trailer.
VIDEOS: Here’s my YouTube playlist of public coaching calls where I work with others like you (more coming soon!)
ESSAY: The road race problem: why growth is getting harder (and why our speaking is meant to present to others “the idea before the idea” so we meet them earlier in their race)
ESSAY: Be a thought leader. It’s not what you thought. (An article about what the role of a thought leader really is, helping us re-frame this work in a healthy way, including and most especially when we show up to speak.)
EPISODE: Seth Godin and I dissect his storytelling and swap stories. (A great way to hear a master in-action, but also to learn more about how business storytellers can teach audiences more effectively.)
EPISODE: Andrew Davis and I dissect his 10-year signature story from his speaking. (We talk a lot about the craft of speaking in this one!)
EPISODE: Elise Hu and I dissect her TED Talk. (Lots of very interesting nuggets about speaking, learning your own material, and the TED process too.)
EPISODE: Ron Tite and I discuss the idea of telling “my story” and other nuances of speaking. (Ron is a true master of this craft and he goes into some of the pitfalls and opportunities of storytelling from the stage.)
Session Recordings
Day 1, Session 1 + Q&A
Day 1, Session 2 + Q&A
Day 2, Session 1 + Q&A
Day 2, Session 2 + Q&A
Office Hours - March 13
Questions about finding stories, getting permission for them from others, moving from talk to workshop, teaching lessons through stories (how overt is too overt?), ways to get practice and stage time, and if/how to involve the audience.