"Great stories are ownable" - Ron Tite, keynote speaker and agency exec - How Stories Happen

New Episode 🎧

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New to the show? On How Stories Happen, business leaders and creators dissect one signature story and take you inside their process of constructing effective speeches, books, newsletters, messaging, and more. It's a show about resonance in a world too obsessed with reach, so you can differentiate and connect easier and more effectively everywhere YOU show up.

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How do you make a story truly come alive? In this episode, Ron Tite puts on display his otherworldly mastery of public speaking and performance. He takes a (relatively average) hotel and uses a series of interactions with the brand to make you laugh, feel inspired, and transform how you think about customer experience, social media, and even story structure.

Of course, this story could ONLY be told by Ron Tite. It’s ownable for him. Ron spent 20 years as a comedian before shifting to the business world, where he founded the successful marketing and advertising agency Church+State. He’s written multiple books, and he tours the world as a keynote speaker.

Ron and I discuss what we can learn from standup comedy, the differences between a warm open and cold open (and how to craft them), his hilarious relationship with the Westin Grand in Vancouver (they’re in love!), and how to design and deliver stories that only YOU can tell—without making yourself the hero.

It’s an episode you probably won’t want to end. Ron is one of the very best in the world at this, and his energy is infectious.