Welcome to my portfolio
This page is a collection of pillar projects special to me and others
ABOUT ME: My mission is to help others make what matters to their careers, companies, and communities. My premise is that we should all prioritize resonance over reach to grow our businesses, audiences, and causes.
I was an early voice in the rise of content marketing, emphasizing quality, creativity, and storytelling in jobs at Google, HubSpot, a tiny startup, and a premier VC firm (NextView Ventures).
Since starting my own business in 2016, I’ve written books, built a six-figure speaking business (with speeches in 25 states and 3 countries), partnered with brands like Mailchimp, Salesforce, GoDaddy, Wistia, Podia, and Help Scout, and consulted some of the most incredible individual voices and experts leading the way in their respective niches, helping them turn their thinking into IP and their IP into speeches, shows, messaging, and thriving businesses.
Don’t market more. Matter more.
When you matter more, you can hustle for attention less.
Don’t be the best. Be their favorite.
My Services
🤝 Work with me 1:1 to develop speeches, stories, messaging, and I.P.
🗓️ Enroll in my Bootcamps to develop your signature talk
👨🍳 Join the Creator Kitchen for subscription access to classes & coaching
👋 For brands and events:
Hire me to speak, explore my influencer programs, or inquire about booking me as your leadership team’s or your event’s dedicated speaking-and-storytelling coach.
Podcast: How Stories Happen
Like Song Exploder in music or Good One in comedy, How Stories Happen is a closer look at the crafting of meaningful things with exceptional people.
On the show, business storytellers dissect their signature stories. We hear how they found it and developed it, how it might improve, and how they’re using their stories to build & grow.
You’ll hear voices like Seth Godin, Chase Jarvis, Ann Handley, Laura Gassner Otting, Michelle Warner, Andrew Davis, and Rand Fishkin share and analyze ONE story of theirs, each episode.
Plus, you’ll learn frameworks and techniques to write and speak with greater impact, as you master the process, practice, and posture of business storytelling.
My Anthem for storytellers
An anthem is a type of video pioneered by Tim Bradley and the folks at Pennant Video. I collaborated with them to create this video.
an·them /ˈanTHəm/ — a rousing or uplifting song identified with a particular group or cause. (Swap “video” for “song,” and you get the idea
Docuseries: “Against the Grain”
In collaboration with Help Scout, I developed, wrote, co-directed, and hosted a 3-part docuseries telling the stories of values-driven businesses who are thriving by going against the grain. Instead of modeling their companies after the much-celebrated, oft-told business success story of hypergrowth and scorched earth capitalism, these teams value craft and community and put people over profits.
Along with movements like Zebra Companies, companies like the Long-Term Stock Exchange, and the rise of B-Corps, this series was an early beacon to entrepreneurs trying to grow by thinking more generously and longer-term.
Credits:
Producer and co-director: Tyler Bouchard
Editor, DP, and co-director: Travis Wilber
Book: Break the Wheel
Question Best Practices, Hone Your Intuition, and Do Your Best Work
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by endless advice and conventional wisdom. Say goodbye to average work and hello to doing your best.
Finding "Best Practices" Isn't the Goal. Finding the Best Approach for YOU Is.
Break the Wheel is a book about making better decisions, faster, in ways more conducive to your own specific situation. Embark on a quest across the business world to find surprising stories and empowering ideas for questioning best practices, honing your intuition, and doing your best work.
Available in print, audiobook, and Kindle editions.
Keynote Speaking
I’ve given speeches to thousands of attendees across 25 states and 3 countries, helping them use their storytelling and their marketing — their substance, not stunts — to stand out from the noise and build their brands. I’ve opened industry expos to 4,000 people and led intimate rooms of 40 execs through tough conversations and important days of discovery. My speaking and on-stage performances have taken me into pockets of the business world both virtually and in-person that I’d never dreamed of serving, and I’m grateful every time.
Learn more about my speaking and put a date on hold.
Watch My Speaker Trailer
Watch me in action (Full Keynote)
B2B Storytelling Stars
My limited series presented by Mailchimp
I partnered with Mailchimp to take you inside part of my coaching and advisory program for business storytellers. Watch as three marketers work through the process of developing their differentiated messaging and signature stories. Then, get a free storytelling template associated with each video to become as stronger communicator in your work—all free and ungated.
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EXPLORE MY INFLUENCER PROGRAMS
I’ve worked with brands like Mailchimp, Salesforce, GoDaddy, Wistia, Podia, Help Scout, SparkToro, ButterDocs and others to help create and distribute better business stories, original podcasts and docuseries, and empowering educational resources for business leaders.
Through a combination of custom content and sponsorship across my public platform, I work with my brand partners to ensure our projects differentiate from the competition and resonate with others.