Influencer Programs
One of the world's top voices in content marketing, business storytelling, and creative entrepreneurship, Jay has created influencer programs for many of the world's most forward-thinking, beloved brands.
Trusted by brands like these:
72% said “I’m more likely to buy from this brand.”
1 in 4 said “I learned about this brand through Jay.”
🐵 ♥️ Jim’s client, Mailchimp, partnered with Jay on a limited series.
When he wanted to show Mailchimp the power of influencer programs, he emailed Jay first.
Accelerate Affinity among business decision-makers
Jay’s audience Represents the economic buyer: owners, Influencers, Executives
To grow a following, many thought leaders today will share entry-level ideas. After all, the 101-level class will always be bigger than the advanced course. But Jay believes in attracting a valuable audience, not just a big one. His work appeals to the discerning, the experienced, and the influential.
• 75% have 10 or more years of working experience
• 60% are considered “decision-makers” (owners, C-suite, and VPs)
• Over 50k followers and subscribers across platforms.
Does your work compel a response? Jay’s does.
Screenshots of unsolicited, passionate responses to Jay’s stories and teachings.
More About Jay Acunzo
Author - Speaker - Host
Thought Leadership Advisor to Execs & Entrepreneurs
Former marketing and media roles at ESPN, Google, HubSpot, a tiny startup, and a premier VC.
(A screenshot from inside a Fortune 500 brand’s internal Slack, sent to Jay by the marketing team’s executive.)
Awards & Achievements:
With more than 1 million podcast downloads, keynotes delivered in 25 states and 3 countries, and a passionate fan base, Jay has quickly become a powerful voice advocating for creativity, craft, and storytelling among marketers and entrepreneurs.
🏅 “A newsletter you need to subscribe to.” — Forbes
🏅 “A must-listen podcast” — LinkedIn’s Editorial Staff
🏅 Top 50 Most Influential B2B Voices in the World — TopRank Influencer Marketing
🏅 #1-ranked speaker of 200 total at Content Marketing World — event attendee surveys
🏅 Winner, Boston’s 50 on Fire, for excellence in podcasting — American City Business Journals
“You can go ahead and create more content. Or you can create something special that stirs hearts and engages minds. If you are the kind of person who wants your work to really matter, listen to Jay. He’ll be your perfect guide.”
— Ann Handley, WSJ bestselling author, Everybody Writes + Chief Content Officer, MarketingProfs
“I’ve been on hundreds of podcasts … that was the most well-produced podcast I’ve ever been a part of.”
— Jesse Cole, owner of the Savannah Bananas
Here’s an unsolicited video from Jesse:
Jay’s Influencer Programs:
1. Brand Sponsorship
Full-platform sponsorships of my public platform: social media, newsletter, podcast, and website.
Social media engagement and amplification for your most important posts throughout our time together.
Exclusive brand takeover as the Signature Sponsor for these projects:
Podcast
On How Stories Happen, experts and creatives dissect their signature stories. Guests include Seth Godin (21 bestsellers in 39 languages), Ann Handley (WSJ bestseller, Everybody Writes), Rand Fishkin (marketing legend, CEO of SparkToro), Andrew Davis (globally touring speaker; formerly NBC and the Jim Henson Company); and Laura Gassner Otting (author of multiple WSJ bestsellers; TED talk with 2m views).
NEWSLETTER
A fortnightly email newsletter sharing stories and frameworks for becoming stronger storytellers and more beloved thinkers and creators.
❤️ “I’ve been journeying with Jay since 2015. Never unsubscribed. Feel like he’s my coach in creating what I love.” – Sherene Strahan, marketing leader
🤯 “You are such a good writer you make me sick.” — Mark Schaefer, 11-time author
Avg. Open Rate: 47%
Total Subscribers: 7,000 entrepreneurs plus marketers from brands like these:
2. Video Insights
I write a custom video script (5-7 minutes) to describe the insights from your content or the power of your product.
I then record and edit a custom lesson for my audience, repurposable by you on your channels.
These video insights and workflow tutorials are popular and hugely effective — they blend together my ability to teach and tell stories with my audience’s desire to watch a creator in-action.
All content is owned by you, for use however, wherever, forever.
ButterDocs was new to the niche where they planned to sell their newly launched tools. They worked with me to earn the trust and love of heads of content, marketing leaders, business owners, and other SaaS buyers.
The content was immediately well-received and earned the praise of the right people:
3. Branded Original Series
I scope and write a premium podcast and/or video series, seeking to own a big idea in the market on behalf of our shared messages and vision for the audience.
I then produce, host, and edit the content for the series, including the trailer and social assets, useful for fueling your channels too.
If desired, co-branded templates and other resources can further audience engagement.
If desired, I promote the series to my audience with dedicated social and newsletter content
All content is owned by you, for use however, wherever, forever.
Docuseries For Help Scout:
Virtual series For Mailchimp:
Podcast for Drift:
4. Event Emcee & Expert Interviews
In-Person:
Virtual:
“We have to stop random acts of content.”
“Jay knows more about putting on a show than anybody.”
— Jay Baer (New York Times bestselling author, Hall of Fame Keynote Speaker)
5. Keynotes and Masterclasses
Virtual or In-Person
Customized and both inspiring and practical
In-kind event promotion to help hype the big day
With experience delivering talks to thousands at industry expos in-person and small, intimate masterminds virtually