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A newsletter about standing out easier and resonating deeper through substance and stories, not internet stunts. Subscribe free, and join thousands learning to show up as stronger storytellers and speakers.

“Little nuggets take your story furthest” - Author & Marketing Entreprenuer Veronica Romney - How Stories Happen
Jay AcunzoJanuary 15, 2025
On Current and Future Struggles in the Creator Economy
Jay AcunzoJanuary 9, 2025
"Great stories are ownable" - Ron Tite, keynote speaker and agency exec - How Stories Happen
Jay AcunzoJanuary 8, 2025
My Theme of the Year + My Biggest Note to All My Clients
Jay AcunzoJanuary 8, 2025
Whisper
Whisper
Jay AcunzoDecember 19, 2024
"Tell Me About Yourself"—A Framework For Telling Your Story Well
"Tell Me About Yourself"—A Framework For Telling Your Story Well
Jay AcunzoDecember 13, 2024
My Recipe for Great Stories
My Recipe for Great Stories
Jay AcunzoDecember 6, 2024
Stakes and Brotatoes: Why All Those Awful Business Hucksters Don't Get They're a Joke
Stakes and Brotatoes: Why All Those Awful Business Hucksters Don't Get They're a Joke
Jay AcunzoDecember 3, 2024
Others Look and Sound Like You. Now What?
Others Look and Sound Like You. Now What?
Jay AcunzoNovember 26, 2024
2 Questions to Get Out of Your Head and into the World as a Stronger Communicator and Leader
2 Questions to Get Out of Your Head and into the World as a Stronger Communicator and Leader
Jay AcunzoNovember 15, 2024
Do Your Ideas Pass the Permanent Ink Test?
Do Your Ideas Pass the Permanent Ink Test?
Jay AcunzoNovember 7, 2024
Be a Thought Leader (It's Not What You Thought)
Be a Thought Leader (It's Not What You Thought)
Jay AcunzoNovember 1, 2024
If You Want More Passionate Fans, Consider This Subtle Switch
If You Want More Passionate Fans, Consider This Subtle Switch
Jay AcunzoOctober 24, 2024
Seth Godin Dissects His Signature Story - How Stories Happen #16
Seth Godin Dissects His Signature Story - How Stories Happen #16
Jay AcunzoOctober 21, 2024
The Road Race Problem: Why Growth Is Getting Harder
The Road Race Problem: Why Growth Is Getting Harder
Jay AcunzoOctober 17, 2024
“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts
“Is this ANNything?” Ann Handley and Jay Acunzo Work Out New Drafts
Jay AcunzoOctober 15, 2024
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