Effective Copywriting Dissected: How Tiny Bursts of Writing Create Big Responses

In this new miniseries called MINI-Series, we’re investigating the little pockets of work that resonate deeply. First up, copywriting and how the words we write can make people feel seen.
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In a new 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right.

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SHOW LINKS

Margo's essay on watching the news: https://www.thatseemsimportant.com/media/what-happened-when-i-stopped-watching-the-news/

Jay's response to Margo's essay: https://jayacunzo.com/blog/differentiation-isnt-about-topics-how-to-find-actual-whitespace-to-stand-out

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Every other Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, HubSpot, Drift, ProfitWell, a16z, and the New York Times.

VOICES IN THIS EPISODE:

Margo Aaron is a copywriting expert and has taught over 4,000 students in the art of copywriting through The Copy Workshop. She is the host of the popular internet talk show, “Hillary and Margo Yell at Websites” and a writer at her award-winning website, That Seems Important.

SPONSOR: The Juice

The Juice is like Spotify for B2B learning: a beautiful, curated collection of the best creators and resources serving sales and marketing pros today. Get suggestions based on your job title, search top resources, or create and share playlists of useful ideas and content.

Connect with Jason Bradwell at http://jasonrbradwell.com/ or https://twitter.com/JasonRBradwell

Explore his Creator Page on The Juice at https://app.thejuicehq.com/creators/jason-bradwell