Repetition Repetition

Your central nervous system contains fatty material called myelin which allows you to transmit information faster around your nerve cells, thus enabling more advanced brain functions.

Myelin is why you can’t research how to be great at a craft, then suddenly do it at a high level.

The first time you write something or speak in front of an audience or design something or publish a podcast episode will be infinitely more difficult (and the product way less quality) compared to the 100th time. That’s because the nerves firing in your brain become more “insulated.“ That myelin stuff creates a sheath which builds up so that, eventually, that action feels more natural.

The punchline is this: repetition as a means to be good at the work isn’t just a pithy quote. “Put in the reps,” it turns out, is code for “rewire your brain.”

Stop researching. Stop talking to people.

Stop picking their brains. Start rewiring yours.

Put in the reps.

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Jay Acunzo