Repetition and reinvention

Boil down the creative process, and this is all you’re left with.

You can repeat the thing, unchanged. Or you can change something.

That’s all we’re talking about when we talk about creativity. It’s not about The Muse, or a big idea, or resources, or ideas. It’s about practice. It’s the process of constant improvement.

Repeat a thing. Reinvent a thing. Sometimes one. Sometimes both. Over and over and over.

Everyone in the world can master THAT.

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