Things I'd like to finally admit I don't know

I don’t know how to create a business model.

I don’t know how to edit anything — in any medium — by using a tool that wasn’t free with my laptop.

I don’t know SEO. I mean, I know what it stands for and that keywords are a thing and something-something-something-backlinks. But that’s pretty much it.

I don’t know how TikTok works … or what it looks like inside that app.

I don’t know who or what a “Naval” is.

I don’t know what Bitcoin is. I mean, I do … but also I don’t, yanno what I mean?

I don’t know the difference between “machine learning” and “artificial intelligence.”

I don’t know the future of Clubhouse. That goes triple for “social audio.”

I don’t know what most of those books you just mentioned are. I just finished a good one by a comedian though! So there’s … that.

I don’t know where either of my podcasts sit in the Apple Podcast charts. Also, I don’t know the last time I used Apple Podcasts.

I don’t know the jargon most of my clients say to me when they tell me what they want. So I just reply in plain English and it seems to work out okay.

I don’t know why anyone pays attention to my work. I mean, I sometimes think I do, but then I go see others’ work I admire and I’m like, wait, do y’all know THIS stuff exists out here, too?

But also… I don’t know why so many people who receive so much attention for their work receive that much attention for their work. It’s not very good.

I also don’t know how to make a thing that gets “attention.”

I don’t know how to help you make this new thing you’re working on “great,” other than to hope you made a whole lot of stuff before deciding to do this new thing?

I don’t know whether “just make stuff you like and find others who like it” qualifies as a smart business strategy, but maybe it should.

I don’t know if I have anything to offer that “they” would care about — any knowledge, any insights, any pithy maxims, any wisdom, any art. I think I might have things to offer that YOU would care about.

I don’t know if this post is any good, since I haven’t gone back to check.

I don’t know why I wrote that, because now I’m going back and agonizing over this post.

Wow, reading this list again, I realize I don’t know a ton of stuff everyone says I’m supposed to know, and yet somehow, I’m doing okay.

By the way, I don’t know where to end this list.

But I do know one thing: it’s today, and today we ship.

I don’t know much. But I’m here, making stuff anyway.

What about you?