How Stories Happen: Hall of Fame Speaker Scott Stratten on making speaking your superpower
Apple Podcasts - Spotify - List of All Players
New to the show? On How Stories Happen, business communicators take us inside the crafting of their ideas into powerful stories they use to grow their audience and their cause. It's a show about what it really takes to become a more effective storyteller, so you can differentiate and resonate everywhere you show up.
There’s this THING that happens to a public speaker and storyteller that feels addicting. It happens after you’ve internalized your content and put in the reps. You’re no longer consciously thinking about what to say next or how to say it. Instead, you can just walk up on stage, or fire up the camera, or switch on the mic, and just BE.
Few speakers and storytellers have achieved that level of internalized, authentic performance like Scott Stratten (LinkedIn).
Scott is a Hall of Fame public speaker and the founder of UnMarketing. He believes we can build a better business world based on integrity, community, and authenticity. Together with his wife and business partner Alison, they’ve written 6 bestselling business books, while Scott travels the world performing from stages to thousands of people at a time.
To hear Scott is to experience just that. A performance.
Today, we’ll hear an incredible story Scott tells in his keynotes, then we’ll talk shop about the mechanics of storytelling, the misnomers and opportunities in becoming a stronger public voice, and frankly, we have some of the most fun I’ve had on this show … ever.
***
ABOUT ME, JAY ACUNZO
I work with entrepreneurs, execs, and teams on the journey from competent to resonant. To do that, I help transform your thinking into clear, captivating ideas, speeches, and IP. Stop chasing attention. Become the one others seek.
I’m a former marketing leader at Google and HubSpot and globally touring speaker and author. I've spent 20 years building the exact thought leadership I now help clients create—as a practitioner-peer, not a coach with templates.
Work with me 1:1, book me to speak, or explore free resources at jayacunzo.com
Don't market more. Matter more.
Think resonance over reach.
Don't be the best. Be their favorite.
***
ENJOY THE SHOW? PLEASE SAY THANKS!
Leave a review on Apple Podcasts
Leave a rating on Spotify
Thanks for listening!
