Justin Moore: How He Altered His Storytelling & Found a Big Idea to Resonate with More People
Apple Podcasts - Spotify - List of All Players
New to the show? On How Stories Happen, business communicators take us inside the crafting of their ideas into powerful stories they use to grow their audience and their cause. It's a show about what it really takes to become a more effective storyteller, so you can differentiate and resonate everywhere you show up.
"Reworking in Realtime." That’s a phrase I’ve been thinking about a lot lately. How often do you get to sit with a peer, a colleague, a mentor, a coach, and go through something to improve in realtime? Why don't we? Athletes do it. Comedians. Musicians. Filmmakers.
We should too, and lately, on my YouTube channel, I've been building a playlist of publicly available coaching calls to put the process on display of developing stronger speeches and stories. Justin Moore was the first to kick things off about a year ago, and I invited him back on a call to check in on his progress and workshop a signature story together.
Justin is the founder of Creator Wizard, which offers sponsorship education and coaching to help creators earn consistent income. He’s is also one of the most trusted voices in the creator economy today.
Recently, Justin published his first book, Sponsor Magnet, and he’s also starting to scale his business, as he’s trying to meet his existing buyer earlier in the buyer’s journey and also expand his market to speak to other types of creators and media company owners who’d benefit from his teachings.
All of that is pointing him towards elevating the impact of his storytelling everywhere he goes, plus pursuing main stage keynotes at events like never before.
Today, we get a raw and refreshing look at the process and rework some things in realtime once again.
***
CLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT:
Subscribe to my newsletter and learn more about me at jayacunzo.com
Work with me one-on-one to nail your message or your next speech: jayacunzo.com/services
Book me to speak: jayacunzo.com/keynotes
***
ABOUT JAY ACUNZO:
You don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing.
The changes my clients experience:
From passive reach → to passionate fans
From scattered thinking → to focused message
From “wall of smarts” talks → to exceptional speeches
From constantly chasing business → to being highly sought
Connect with me: LinkedIn, Instagram, Bluesky
***
ENJOY THE SHOW? PLEASE SAY THANKS:
