I worked with the great Justin Moore, founder of Creator Wizard and sponsorship coach for creators, to help him develop the structure of his brand new keynote associated with his new book, Sponsor Magnet.

In this video, you’ll see us move from zero-to-one, or maybe even -two, as we identify the speaking strategy aligned with Justin’s business goals, then take steps to build his keynote in real-time.

New to my work? I’m a speaking & messaging strategist for soloists.

Helping you build your big idea, clarify your message, develop signature talks, and turn expertise into IP.

Explore my services.

After starting my career as an advocate for quality and storytelling in content marketing industry (Google; HubSpot), I built a six-figure speaking business with minimal fame, thanks to the strength of my signature speech and my speaking strategy. My journey was then featured in 3 books on public speaking and creative entrepreneurship.

In the years since, I’ve hosted docuseries for exciting brands, authored my first book, and worked behind-the-scenes supporting some of the most amazing experts and entrepreneurs as their messaging and speaking advisor, while partnering with brands like Mailchimp, Wistia, and Salesforce.

I believe in resonance over reach. We spend so much time telling others we’re the best pick for them, but that’s not how they make choices. Don’t be the best. Be their favorite.

Watch my 60-second anthem for why storytellers matter more than ever:

A visual tool to differentiate easier and resonate deeper:

Use the Idea Impact Matrix to diagnose your communication tendencies and how you naturally stand out, then take concrete steps to craft stronger messaging, speeches, stories, and content.