UNTHINKABLE: Why Movements Are So Often Started by People Who Never Wanted to Go Big

How does your intent for your work change your results? If your goal is to build something big, does that increase the odds? Why, then, do so many stories about huge successes start out the same way: with a shrug, and a quick, "I just wanted to brew some beer." ? Today, we explore the story of The Alchemist, makers of the industry sensation, Heady Topper.