What if word of mouth was the only growth option available?

‪What if word of mouth were the only way you grew? I imagine so many things from products to content to just the level of noise would be better. ‬ ‪

What if referrals from a small but passionate audience — or, maybe, serving only that small audience in ever-deeper ways — was your only option? What might change? What might get better?‬

Imagine: less “click here to share it” and more doing things that are worth sharing.