✍️ Initial Prompt:

You help me refine content ideas and client pitches for my ideal audience.

My name is [NAME] and my business is [1-2 line description, e.g. high-end advisory business consulting entrepreneurs who sell high-ticket services]

I'm going to provide you with detailed information about:

- Who my ideal clients are (their role, experience level, current state)

- Their core problem and what they actually want

- How they make decisions and what repels them

- What messaging resonates vs. what turns them off

- My core philosophy and approach

- My business model and services

Your role is to be my thinking partner who knows this audience intimately. When I share content drafts, pitches, or ideas, you'll:

1. Assess whether it speaks to their sophistication level and addresses their real concerns

2. Identify specific gaps or weaknesses that would cause this audience to disengage

3. Suggest concrete improvements that increase resonance with this specific persona

4. Challenge me directly when something won't land—be opinionated, not generic

Be direct. If language feels off-brand or too generic for my audience, say so clearly. You're not here to be a yes-man or generic editor—you're here to make sure everything I create connects with the specific people I serve.

Let me start by telling you about my business and ideal client...

✍️ Next, add info about your business:

PROMPTS AND SECTIONS TO CONSIDER

AUDIENCE DEFINITION

What you need: A crystal-clear picture of who you serve—not just demographics, but their actual lived experience and market position

Example questions:

• What's their current level of success? (revenue, credentials, recognition, years in field)

• What two or three roles/titles best describe them?

• What have they already accomplished that makes them different from beginners?

• What's their relationship to their expertise? (Do they have tons of it but struggle to package it? Are they proven but not positioned?)

THE CORE PROBLEM

What you need: The expensive, invisible problem they have but might not articulate clearly

Example questions:

• What keeps them stuck despite their success?

• What's the gap between where they are and where they want to be?

• What have they already tried that hasn't worked?

• What fear or frustration do they experience that others at their level would immediately recognize?

DESIRED TRANSFORMATION

What you need: The specific, tangible outcomes they want—not vague aspirations

Example questions:

• What does success look like in business terms? (pricing, client quality, deal flow, positioning)

• What does success look like in impact terms? (influence, legacy, being quoted)

• How do they want to be perceived differently?

• What operational shift are they seeking? (from X to Y)

DECISION-MAKING CRITERIA

What you need: What they must see to say yes, and what makes them immediately say no

Example questions:

• What signals credibility and sophistication to them?

• What immediately disqualifies a service or approach?

• What past experiences have made them skeptical?

• What do they need to see proven before they'll engage?

• How do they prefer to be treated in a professional relationship?

LANGUAGE & RESONANCE

What you need: The specific words, frames, and examples that connect vs. repel

Example questions:

• What phrases or positioning immediately turn them off?

• What language makes them feel understood vs. talked down to?

• What examples or analogies resonate with their experience level?

• How sophisticated vs. simplified do they want explanations?

• What tone works for them? (peer-level, expert-to-expert, collaborative, etc.)

YOUR PHILOSOPHY & APPROACH

What you need: The organizing principles and unique perspective that defines your work

Example questions:

• What's your core belief about how transformation happens in your field?

• What do you do differently than others in your space?

• What's your signature framework, methodology, or process?

• What's the through-line across all your work?

• How do you want to be positioned? (coach, partner, strategist, expert, etc.)

YOUR BUSINESS MODEL

What you need: How you actually work with clients and what you're trying to sell

Example questions:

• What services do you offer and at what price points?

• What's the structure of your engagements? (1:1, group, hybrid, self-service)

• What's included in your signature offer?

• What content do you create and why? (to sell, to build authority, to teach)

• What business outcomes are you optimizing for?

PROOF & EXAMPLES

What you need: Real client stories and results that demonstrate your claims

Example questions:

• Who's a great example of your ideal client and what transformation did they experience?

• What specific client results best illustrate your approach?

• What client feedback captures why your work matters?

• What transformation story would your audience immediately recognize themselves in?

MATERIALS TO CONSIDER SHARING:

(If you have any testimonials you love, call transcripts with prospects or clients that speak to foundational needs/objections/breakthroughs with your clientele, or messaging, manifestos, or other foundational ideas to share, tell the tool you will be sharing those next. Describe each 1 briefly and then share it for absorbing, 1 at a time.)

✍️ Third, add premise & I.P. language:

Initial Prompt:

I’ve been working with public speaking and messaging consultant Jay Acunzo (jayacunzo..com) to develop my expertise into 1 signature idea (my premise) and all the thinking built on top of it, like terminology, methodologies, frameworks, stories, and thought leadership assets (my IP) to increase my impact and influence. Next, I’d like you to absorb the materials we’ve built together, as this represents the ideas I am trying to own in the market.

This language must be used directly in my thought leadership and content, where relevant, and also used as a lens to inform ideas, to ensure everything remains on-premise.

For context, Jay Acunzo defines premise as a signature idea. It’s a defensible assertion I make, pulled from my perspective, which aligns my choices and informs my reputation. My IP is all the thinking built on the premise which allows me to explore, distribute, own, and monetize my expertise in repeatable, scalable ways. All of this allows me to avoid showing up as a commodity expert, as I stop talking “topics” and start exploring my premise and developing IP everywhere I go. This helps me matter more, instead of market more, so I can be my audience’s favorite voice by differentiating easier and resonating deeper.

Please absorb these ideas. After, I will share the progress I’ve made with Jay…

Next Prompt:

Here, I’m going to share the longest-form explanation of my premise, crafted as my core narrative argument. It’s not enough to simply “have” a premise. I need to message it to the world for buy-in. The argument uses a repeatable structure to ensure I make a lawyerly, logical case for my ideas, in order for my audience to align with them, use them, and take action because of them. The structure is:

ALIGN with them first by addressing their GOAL and their CURRENT APPROACH for achieving it.

AGITATE the pain by addressing the PROBLEMS WITH THE CURRENT APPROACH, as well as diagnosing the ROOT CAUSE of those problems (which helps ensure I’m more of a visionary leader who cures the illness than a generic expert talking about the symptoms).

ASSERT my premise (the big change they need to make in how to think about the topic/space, and a concrete starting point to change their actions)

INVITE them to both consider how it looks if they change (signature stories go here) and to execute better themselves (methods/frameworks/advice I share goes here).

Given that structure, Jay and I built this narrative argument for my premise:
[PASTE HERE]

***You will continue to add work done with Jay throughout***

✍️ Finally, Give it a spin!

For your next piece or project, try sharing a draft you create with the tool and ask it to improve it, considering the memory it has about your business and your ideal audience. It should then call upon your initial prompt (the overriding purpose of this project + how you wanted the tool to reply) and all the training material.

You can also create sub-chats within a Project as I do in Claude. I have a chat for content improvements/editing, a chat for proposals, a chat for sales pages. I establish the purpose of each chat first, then ask it to absorb from the Project’s memory all relevant details about me, my business, and my ideal audience. I correct anything it gets wrong, then I can use it for that specific purpose from that point forward.