from Jay Acunzo & Andrew Davis
Before you build a better talk, build a better idea.
Uncover an idea only you can own. An idea people remember, repeat, & want to book.
A program built for doing things, not watching things.
Starts Nov. 11 • 5 spots left • $699 until 10/21, then $799
“Helping people articulate the essence of their ideas is Jay’s sweet spot. He's obsessed with going above-and-beyond to help you find your unique voice, your unique message, and pull it together in a way that others can really hear it. Throw every bit of money you can at that guy. He's extraordinary.”
— Mykel Dixon, six-figure keynote speaker & bestselling author
“I was speaking, but competing with others in the same space with a similar message, winning on energy, not depth. Then I met Drew. Going through this process was truly life-changing, and I’m so excited for the future. I came off the stage in Atlanta and was immediately invited to speak in Stamford the next month, I’m being paid more to speak than ever before, and I have even begun writing my book on this topic, the depth is that real.”
— Kamal Ellis-Hyman, globally touring keynote speaker
Don’t watch our thinking. work on yours.
Complete real work tasks, assigned based on your actual situation, built to help you differentiate and resonate—and we’re your guides!
A self-paced program where small, repeatable tasks help you find, name, and prove the idea at the center of your work, with group coaching from Andrew and Jay. Plus, unlock even more access to us as you make progress.
You’ll leave with a clear premise, validated with public proof, and repeatable language you can use to fuel your messaging, content, speech, and business—all thanks to your ownable idea.
Starts: Wednesday, Nov. 11 · enrollment closes Nov. 4
Access: Open for 12 months, at your own pace · live calls with us end mid-Feb.
Commitment: at least 1–2 hours a week of doing your actual work, guided by our program
Investment: early bird pricing is $699 through Oct. 21; goes up to $799 after.
20 of 30 spots are already claimed. Just 10 spots remain.
Is this for me? And why not build a better talk first? ↓
You'd love to be on more and better stages.
Maybe you want to get paid more for your talk.
or drive more clients through your speaking.
Great! Just 47 things to do next…
Update the website. Post more on LinkedIn. Redo the speaker reel. Refresh the sales deck. Find a bureau. Grow the podcast. Rehearse. Tweak a slide or 12.
All of it is useful.
But all of it depends on the same thing to ensure you get results:
A STRONGER IDEA
You’re convinced your list of 47 things to do next is actually the right next move.
In reality, all the time and budget you’d invest to improve your talk and your website and your marketing and, and, and — it’s all designed to do the same thing:
Get more people interested in what you have to say.
The return you see from your work depends on the strength of the idea driving it all. Everything gets clearer after that. Everything grows easier because of that.
A stronger idea makes your website stand out.
A stronger idea makes your posts memorable.
A stronger idea makes your reel matter.
A stronger idea makes your pitch their pick.
A stronger idea makes your talk transformative.
And a stronger idea gives executives, event planners, and attendees something they can take to others and say, "We NEED our audience to hear THIS! This is unique! This is powerful!"
This is what we call an
Ownable Idea
🛑 Before you spend any more time or money on those 47 things, ask yourself:
“How ownable is the idea I’m asking people to book?”
Here's one way to find out: complete the following prompt.
I speak about .
Unlike others who speak about ,
only I show audiences .
Take a minute to actually write it down, don’t just think about it. Get it out of your head and onto the page so we can step back and analyze it.
Now look at that last blank. How sure are you about the “only I” part?
Most of us can put something there:
Only I show... "leaders how to build cultures which actually support people."
Only I show... "people how to use AI without losing the human side of work."
Only I show... "companies how to navigate change with confidence."
Only I show... "people to stop hiding and better market themselves."
Those are all good ideas. Important ideas too, perhaps.
But are they OWNABLE ideas?
That's a totally different question.
As experts, we fall into the same trap all the time:
we mistake our packaging & branding of an idea for how OWNABLE it really is.
We give it a name, maybe a trademark(TM), maybe an acronym that spells something clever (“The NOPE Approach”). It looks different. But is it actually different? (NOPE.) Turns out there’s a very big gap between something looking different and something actually being different—and being yours.
That's why we’re less interested in how you've packaged your idea and more interested in the thinking behind it.
Because that's where original ideas come from. It’s right there in the word:
Original. Origin. Did it truly originate with you?
If so, it could be an ownable idea.
If not, it’s a commodity concept in nicer clothes.
Ask yourself…
What do you see about the problem that others don't?
What conventional wisdom do you question or trends do you hate?
What does everyone else accept that makes you say, "Wait a second..."?
Because an ownable idea isn't a new name for familiar expertise. It's a different way of seeing a real problem.
It's unique enough that when someone hears it, they think: "Holy smokes, I never thought about it that way."
That's what we're looking for: not just an acceptable thing you can put in the blank, but something you can actually own.
How do you do this work?
let’s look at a classic example
Simon Sinek
Bestselling Author, Start With Why
How might Simon write his “Only I…” answer to differentiate his idea and ensure it’s ownable?
Maybe he’d start here:
Only I show audiences how to communicate in ways that inspire people
Useful. Important. And something a thousand experts could say.
but in the talk that launched his idea, he didn’t just propose answers.
he asked questions:
Why is Apple so innovative when it has access to basically the same talent, the same agencies, the same consultants, the same media as everyone else?
Why did Martin Luther King, Jr. lead the Civil Rights Movement when he wasn't the only great orator (or person) suffering under segregation?
Why did the Wright Brothers achieve powered flight when other teams were better funded and better qualified?
Where most people start with known problems (“people want to solve or do THIS…”) and their existing expertise for solving it (“here’s what I can teach you about that…”), Simon investigated underneath the obvious problems, and he decided to answer a more interesting series of questions:
🤔 Why do some leaders inspire and others don't?
😮 Why do organizations with access to the same basic ingredients get dramatically different results?
🤨 What THE HECK is going on here?
He investigated, noticed a pattern, and then codified what he found into the Golden Circle. (BTW, Simon never trademarked the Golden Circle. He seems to realize what we all need to embrace: true idea ownership is about owning an idea in their minds, not in a legal database.)
Simon didn't start by saying, "I need a proprietary framework…" The framework came after the investigating. It came after deeper thinking and publicly communicating.
THAT is what we're helping you build in this program with your ownable idea:
We're not interested in a clever way to package what you already know. We're interested in helping you find, clarify, and distribute something underneath it all. The meaningful problem actually worth solving and your unique idea for solving it.
Because the problem everyone else is talking about is probably not THE problem. It's most likely a symptom.
And the idea you’re quick to share is probably not THE solution they need. It’s most likely generic expertise.
Foundational and useful … but found everywhere. Not very ownable. Not enough to have an impact or see a return.
The result of his investigation
So what separated Simon?
What made his idea ownable?
Consider the evolution of his idea…
It started where most experts start: an obvious problem + his existing expertise.
Only I show audiences how to communicate in ways that inspire people.
Useful! But not ownable. Not strong enough.
Only I show audiences why some leaders inspire action while others don’t.
Better! More specific. But let’s push harder…
Only I show audiences that inspiring people isn’t about communicating your message better. It's about reversing the order in which you communicate it.
NOW we’re talking!
There's a genuinely ownable idea in there. There's something to disagree with, something to investigate. Something that makes you think, "Wait. What do you mean, reverse the order?"
Instead of telling us what you know:
What’s something only you see?
What’s an argument you’re making everywhere you go?
What’s something that causes people to question what they previously assumed?
It starts with finding the deeper problem to solve—which requires better questions to investigate.
When you do that, you’ll no longer be competing to give people the 70th version of the same advice they’ve heard before. You're investigating something different.
And THAT’S where an ownable idea really begins.
Starts Nov. 11 · $699 through Oct. 21
“Wait, didn’t this take awhile? I’ve got a business to build! A talk coming up!”
We get it. Simon Sinek took years to make his discovery and build his idea. You have clients, a business, a talk next month, and of course, 47 other things on your to-do list.
Maybe you're thinking, "Sure, Simon figured it out,” or even, “Jay and Andrew have done this for decades. I'm not one of those people.”
We believe there's an ownable idea “in there” for you. Your thinking is capable of changing the world—or just their next hour of time with you.
But we're not going to ask you to stare at a blank document until it appears. That doesn't work. That’s not how to build your business and serve your audience.
We don’t pull you away from your work.
Instead, we improve the work you’d already be doing.
This program consistently asks you to do something much more attainable AND powerful than staring at a blank screen or waiting for lightning to strike:
DO THE NEXT SMALL THING.
Maybe that means telling us what conventional wisdom drives you crazy. Maybe it means finding three people who are struggling with the problem you think you want to solve and talking to them. Maybe that small thing is just putting a piece of your thinking on LinkedIn and see if people respond (and what they say). Maybe it means taking that framework you love and asking whether the thinking underneath it is actually different.
You might need to stop publishing the same advice you’re used to sharing and ask better questions instead. You might just need to test a quotable line or post a rant. Then we'll see what happens.
Did someone lean in? Did someone disagree? Did someone repeat the language back to you? Did you find something with greater clarity? Did you realize the problem you thought you needed to solve isn't really the problem they need to address? GREAT! Because NOW we have something to work with.
That's how this program works.
Our flow isn’t the typical process found in other programs. (“Watch our stuff, then let’s talk about it.”)
No, it’s more effective—and more efficient, given your busy schedule, business-building realities, and big aspirations:
01.
Do
Something.
02.
Learn Something.
03.
Decide What to Do Next.
Then do it again. And Again. And again.
Small Tasks | Real-World Feedback | Visible Progress
Less Classroom. More Laboratory.
A place to test your thinking, not just absorb ours.
This is NOT a course. There's no video library to binge, no lectures to sit through, and no made-up certificate at the end. We don't care how "correctly" you understand our ideas. We care that you sharpen and own YOURS.
Instead, the program is built on a simple approach: Receive and complete tiny tasks to improve your actual work, suggested to you based on where your idea really stands right now, what's missing, and what you need to do next.
Bring the idea you have.
Leave with the idea worth owning.
Starting November 11
A look at your first week
You'll start making progress on Day One, even while you're still getting set up. Each step of your onboarding comes with one small, productive task.
Task 1
Try your sentence.
The one you just tried above. We'll save your first answer so you can see your progress over time.
Task 2
Get annoyed!
Record a short video about the conventional wisdom in your field that frustrates you.
Task 3
Let's Investigate.
Share a question about your idea you genuinely can't answer yet, and get to work.
Finish all 3 and unlock your first group coaching call.
Wednesday, Nov. 18, 1pm ET
From there, you'll share real examples of your work (content, copy, session descriptions, talks) and get customized next steps based on where your idea actually stands. Everything worth keeping goes into your Personal Library: the messaging language, visual frameworks, signature stories, repeatable phrases, and big questions that become your IP. No more great thinking lost in a notes app.
Doing the Work Earns You More Access
Most programs push videos and templates at you and applaud you for consuming the instructor's work. This program is about doing YOUR work. The more tasks you complete, the more access to us you unlock.
Rung 1
Finish onboarding.
Get the invite to our 6 group coaching calls, spread across the program. Bring your questions or progress and work through challenges with us in real time.
Rung 2
Keep doing the work.
Unlock personal feedback on your idea and your talk's session description. You're making progress, and we'll help you accelerate.
Rung 3
Go the furthest.
A few participants will earn 1:1 advisory calls with Andrew or Jay, reserved for those who make the most progress.
Live support runs through Feb. 11, 2027. Your program access lasts a full year.
Your Guides
Andrew Davis
Andrew Davis is a bestselling author and keynote speaker who gives keynotes to 50+ audiences each year across the globe. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Jay Acunzo
Jay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, professional speakers, seven-figure coaches, and brands like Disney and Salesforce. Before starting his advisory firm, Jay was a digital media strategist at Google and head of content for 3 brands, including HubSpot. After corporate life, he earned a living from the keynote stage, and his journey has been featured in 3 different books. Today, Jay teaches experts and entrepreneurs how to communicate with greater clarity, influence, and resonance.
You don't need more time.
You need more leverage.
Remember those 47 things? The website, the LinkedIn posts, the podcast, the sizzle reel, the slides, the pitches. They're all still on your to-do list.
And now we're asking for another 1–2 hours a week.
If you’re thinking, “Where am I supposed to find two more hours?” our advice is: Don’t.
Take two hours you're already spending and move your focus upstream. You can spend two hours updating your website. But what if the idea underneath it still isn't interesting? You can spend two hours creating more content. But what if you're saying the same thing as everyone else? You can spend two hours polishing your sizzle reel. But you need an idea that immediately prompts them to say:
“We need this!”
Stop spending time trying to get more people interested in your work.
Make your work more interesting.
Don't market more.
Matter more.
Is this program for you?
Your fame, fee, title, and years of experience don't decide whether you belong. The substance of your thinking does.
This is for you if...
✓
You're a working speaker whose idea or positioning has plateaued.
✓
You're an author bringing a premise to the stage.
✓
You're a consultant, advisor, or founder who wants speaking to create demand for your work.
✓
You're newer to speaking, but there's a problem you can't stop thinking about.
✓
You'd rather do the work than watch someone else talk about it.
This isn't for you if...
✕
You want a community forum or mastermind.
This program is focused, individual work. Our group calls support it.
✕
You want a finished talk in the next few weeks.
Many people build an entire talk around an idea that isn't bookable or referable. We're solving that problem first.
✕
You prefer watching lessons and templates to tinkering and testing.
We learn best by putting ideas in front of others. Lessons and templates support that; they don't replace it.
✕
You can't set aside 1–2 hours a week.
The tasks are the work you should be doing anyway. This doesn't pull you away from your work. It IS your work.
Space: 30 spots [only 8 remain!]
Starts: Wednesday, Nov. 11, 2026
Enrollment closes: Wednesday, Nov. 4, or when all 30 seats are filled
First group call: Wednesday, Nov. 18, 1pm ET
Group coaching: 6 calls, 90 minutes each [rotating - times TBA]
Calls & support available through: Feb. 11, 2027
Your program access: 12 months (go at your own pace)
Time commitment: at least 1–2 hours per week
Investment: $699 through Oct 21, then $799
Refund policy: We understand circumstances change. If you need to withdraw, you can request a refund through Wednesday, Nov. 4, 2026, and we'll return your registration fee minus a 25% administrative fee. After Nov. 4, registrations are non-refundable.
FAQ's
I don't get paid to speak. Is this for me?
Yes. Whether you speak for a fee or to create demand for your business, the idea at the center of your work is what makes people remember and seek you out.
I just want to work on my talk. Why not start there?
Because the talk is built on the idea. The strongest talks change how an audience sees a problem: what's really going on, what people misunderstand, and what you see differently. Practical advice can follow, but the advice isn't the idea. Without the idea, a talk struggles to earn referrals and revenue.
Do not build and promote a talk on an idea that can’t support it.
I have my topic already. Is that my ownable idea?
Probably not yet. A topic ("leadership," "AI," "resilience") or a generic stance ("marketing should drive revenue") isn't ownable on its own. An ownable idea is your distinct way of seeing a meaningful problem, with enough substance to become a talk, a body of work, and a business. It says: "This is my way of seeing this problem."
I already have a framework. Is this still for me?
Probably. A framework is a great sign that you're thinking at the right level. We'll help you test whether it's truly ownable, and sharpen it if it isn't there yet.
How much time will this take?
At least 1–2 hours a week. The tasks are work you should be doing anyway, so they fit into your existing work instead of adding homework on top of it.
Is this live or self-paced?
Mostly self-paced, with access to that portion for 12 months. Live group coaching with us runs through Feb. 11, 2027 and is unlocked by completing your tasks.
What if I get busy and fall behind?
You can't fall behind. Progress is measured by task completions and various milestones, not a calendar. The only time-bound piece is live support, which runs through Feb. 11.
Will I get 1:1 time with you?
The heart of our live support is the group calls. A few members who make the most progress will also earn 1:1 calls with Andrew or Jay.
How is this different from the Green Room?
The Green Room is where speakers who already have an ownable idea build their signature talk and speaking business around it. This program comes first: it's where you find and prove the idea.
What's the refund policy?
You can request a refund through Wednesday, Nov. 4, 2026, and we'll return your registration fee minus a 25% administrative fee. After Nov. 4, registrations are non-refundable.
How do you see things?
Articulate and Own that.
Let’s build the idea fueling your business.
We start Wednesday, Nov. 11.
Early-bird price of $699 through Oct. 21. Enrollment closes Nov. 4.
