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A newsletter about standing out easier and resonating deeper through substance and stories, not internet stunts. Subscribe free, and join thousands learning to show up as stronger storytellers and speakers.

Open Loops: A Tiny Technique to Make Stories Far More Gripping
Jay AcunzoJanuary 6, 2023
Who is creative work really for: the creator or the consumer?
Who is creative work really for: the creator or the consumer?
Jay AcunzoDecember 16, 2022
Welcome to the Jumble: The Riddle Driving All Creative Work [Unthinkable #200]
Jay AcunzoDecember 8, 2022
Techniques to Transform Your Storytelling: The 6 Types of Open Loops
Jay AcunzoDecember 5, 2022
The Story of "In the Works," Help Scout's First Round Review for Mission-Driven Businesses
Jay AcunzoNovember 16, 2022
The Way We Understand Story in Business Needs to Evolve
Jay AcunzoNovember 4, 2022
Marketers, Beware This Storytelling Advice: 3 Misconceptions We're Taught
Jay AcunzoOctober 21, 2022
The Counterintuitive Way to Exceed Your Audience's Expectations
Jay AcunzoOctober 7, 2022
How to Write and Speak with Greater Impact
Jay AcunzoSeptember 23, 2022
One Move to Make the Work Better
Jay AcunzoSeptember 2, 2022
Inside the Storytelling Approach of Stephen King
Jay AcunzoAugust 8, 2022
Time Capsule: How I Coped as a Creator During the Worst of the 2020 Pandemic
Jay AcunzoJuly 19, 2022
The 2 Types of Voices to Feature to Make Your Stories More Gripping
Jay AcunzoJuly 18, 2022
Music, Texture, and Sound: How James T. Green Resonates Without Saying a Word
Music, Texture, and Sound: How James T. Green Resonates Without Saying a Word

A new story on the show, exploring what makes work resonate and how ours can too.

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Jay AcunzoJune 30, 2022
The Posture of a Storyteller
Jay AcunzoJune 24, 2022
Matt Buechele (Tonight Show, Netflix) on the Hidden, Meaningful Moments Writing Jokes and Making Music
Matt Buechele (Tonight Show, Netflix) on the Hidden, Meaningful Moments Writing Jokes and Making Music

A new story on the show, exploring what makes work resonate and how ours can too.

Read More
Jay AcunzoJune 15, 2022
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