How Stories Happen: Erin Halper on what consultants who share content need to realize

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New to the show? On How Stories Happen, business communicators take us inside the crafting of their ideas into powerful stories they use to grow their audience and their cause. It's a show about what it really takes to become a more effective storyteller, so you can differentiate and resonate everywhere you show up.

Today, experts, consultants, and others who share advice content and thought leadership concepts need to embrace a tough truth. Our guest is the perfect person to help me deliver it.

Erin Halper is the founder of the community business for independent consultants, The Upside. In our episode, we talk about vulnerability in storytelling and how to navigate it well, and we look at a signature story of hers that she uses everywhere but which she debated NOT using for a long time. You'll hear why, and you'll walk away with some ideas to apply to your own communication to have a greater impact.

As Erin says, everyone has a version of the story she tells, even though all the details are different. And that's why it's so effective. Understanding that one concept can transform how deeply you resonate wherever you show up to write or speak.

Find and follow Erin at betheupside.com or connect with her on LinkedIn.

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ABOUT MY WORK:

Don’t market more. Matter more.

I help experts resonate deeper. I work with you 1:1 as your peer-level advisor, coach, and strategist on your public speaking, messaging, storytelling, and thought leadership.

You’ve done lots of things. Now it’s time to [be] a thing.

Sharing scattered thinking → Exploring a big idea

"Wall of smarts" talks → Unforgettable speeches

Constantly chasing attention → Being highly sought