Jay helps teams successfully break from conventional wisdom to do more exceptional work. Drawing from years in digital media and technology at Google, HubSpot, and in venture capital, Jay’s unique blend of warmth, indignation, humor, and insight help him push audiences to be better than the commodity work of their industry. He urges leaders and teams to act more like investigators into their unique situations than experts who know generalities. Jay doesn’t hand you the answers. Instead, he gives you the tools to find your own. Because you shouldn’t do whatever worked best for others. You should do what works best for you.