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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/8bd0cc3a-3677-4b11-81d8-c0cc505f935b/jay+acunzo+keynote+speaker+review+-+marketingprofs+b2b+forum.png Jay Acunzo: Keynote Speaker on Business Differentiation, Storytelling, and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/ac005f51-3076-4c37-bda1-42b67dd42344/Screenshot+2024-03-09+at+5.34.27+PM.png Jay Acunzo: Keynote Speaker on Business Differentiation, Storytelling, and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/8a25307d-1bcf-49a6-b855-0046602430d5/cema-604+%281%29.jpg Jay Acunzo: Keynote Speaker on Business Differentiation, Storytelling, and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/17fb1c27-b615-41d4-9c97-f10bf1372ee9/JAB_7883+%281%29.JPG Jay Acunzo: Keynote Speaker on Business Differentiation, Storytelling, and Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/shows daily 0.75 2021-01-18 https://jayacunzo.com/blog daily 0.75 2026-04-03 https://jayacunzo.com/blog/i-cant-believe-people-can-do-that monthly 0.5 2026-04-03 https://jayacunzo.com/blog/how-to-go-from-sporadic-paid-speaking-to-a-consistent-pipeline-of-keynotes monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/a5d800d4-3257-4cbf-849a-785873fdc3c6/speaking%2Bapproach+%281%29.webp Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Go from Sporadic Paid Speaking to a Consistent Pipeline of Keynotes: Stage-Side Leads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/client-bts-series-kickoff monthly 0.5 2026-03-04 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/ec548d86-0a2b-44e9-9e98-3849a9bcb71f/kevin-leahy.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Client Behind-the-Scenes: Inside the Journey of 2 Entrepreneurs Turning Expertise into Influential IP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/0a10e04d-b6f4-47fd-a91d-39d91f6cb056/susan-boles.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Client Behind-the-Scenes: Inside the Journey of 2 Entrepreneurs Turning Expertise into Influential IP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/a4646154-22ef-486d-bb05-ce869ab95423/Dimension.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Client Behind-the-Scenes: Inside the Journey of 2 Entrepreneurs Turning Expertise into Influential IP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/content-arcs-own-your-ideas monthly 0.5 2026-02-27 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/17f5bba1-8ed1-400e-8d3e-6fa90464e726/ip+pyramid+-+jay+acunzo.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Content ARCs: How to Stop Filling Feeds & Start Owning Your Ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/my-take-on-ai-in-2026 monthly 0.5 2026-02-13 https://jayacunzo.com/blog/thanks-to-the-ubiquity-of-ai-this-is-the-last-great-advantage-to-build-your-business-and-career monthly 0.5 2026-01-30 https://jayacunzo.com/blog/the-coffee-break-test-can-you-earn-a-client-in-a-5-minute-chat monthly 0.5 2026-01-26 https://jayacunzo.com/blog/reworking-your-talk-in-realtime-call-for-submissions monthly 0.5 2026-01-20 https://jayacunzo.com/blog/how-to-book-more-and-better-keynotes-the-engine-most-speakers-overlook monthly 0.5 2025-12-19 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/ebcaa4d0-623a-4439-bb40-2e51e24c0231/book+keynotes.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Book More and Better Keynotes: The Engine Most Speakers Overlook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/dbfcb862-7235-4aaf-b29b-af642d0d71ce/Screenshot+2025-12-18+at+9.45.28%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Book More and Better Keynotes: The Engine Most Speakers Overlook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/bf2efbf9-ef09-4947-a0ed-93a2c3f551c6/speaking+approach.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Book More and Better Keynotes: The Engine Most Speakers Overlook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/f3d066cc-14ff-4ae6-8f9e-cc2216c8cccc/simone%2Bstolzoff%2Bted%2Bspeaker+%281%29.webp Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Book More and Better Keynotes: The Engine Most Speakers Overlook - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/the-content-im-most-bullish-on-creating-in-2026-access-and-analysis-content monthly 0.5 2025-12-13 https://jayacunzo.com/blog/experts-and-entrepreneurs-dont-make-this-messaging-mistake monthly 0.5 2025-12-12 https://jayacunzo.com/blog/scott-stratten-how-stories-happen monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/758e7ce8-7fb9-4acc-a262-916833d34cea/Screenshot+2025-12-11+at+10.56.00%E2%80%AFAM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How Stories Happen: Hall of Fame Speaker Scott Stratten on making speaking your superpower - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/premise-punchup-clarifying-the-message-behind-ann-handleys-new-book monthly 0.5 2025-11-21 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/6f2a813a-fa43-4ee2-b800-68163e72aeb1/hi-ann.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Premise Punchup: Clarifying the Message Behind Ann Handley's New Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/6ebb5d4d-58f2-454b-aa10-b3424399cab4/hi-ann.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Premise Punchup: Clarifying the Message Behind Ann Handley's New Book - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/how-to-pitch-events-to-speak-the-structure-of-effective-pitches monthly 0.5 2025-11-19 https://jayacunzo.com/blog/david-burkus-how-stories-happen monthly 0.5 2025-11-19 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/6bc3a975-da5c-4966-b8ac-2cb98aba421b/Screenshot+2025-11-19+at+1.12.19%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How Stories Happen: David Burkus on telling stories about others that still say something about you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/how-to-attract-more-fulfilling-clients monthly 0.5 2025-10-31 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/2efcd221-2ff7-4084-825b-8138d1c6c068/Screenshot%2B2025-06-17%2Bat%2B9.54.00%E2%80%AFAM+%281%29.webp Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Attract More Fulfilling Clients - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/david-c-baker-how-stories-happen monthly 0.5 2025-10-30 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/06b8a24d-4e28-4391-ab1a-e4de3b565659/david+c+baker Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How Stories Happen: David C. Baker on why clarity comes *in* the articulation of an idea, not before - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/jordan-geary-how-stories-happen-xp6m4 monthly 0.5 2025-10-29 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/e4808b4c-d64f-4990-b54b-e968d4c309ec/Screenshot+2025-09-25+at+8.53.12%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How Stories Happen: Lessons from Emmy-Award Winning Producer Jordan Geary, Sesame Workshop (Copy) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/michelle-florendo-how-stories-happen monthly 0.5 2025-10-29 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/6cf9558e-04d5-4294-8100-2d72c62528c3/Screenshot+2025-10-02+at+3.10.01%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Hear an entrepreneur's premise developed in real time: Inside my coaching call with Michelle Florendo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/the-most-important-question-of-the-ai-era-what-is-the-purpose-of-fire monthly 0.5 2025-09-29 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/5ac12fce-81f8-4f4e-b05c-416f4f5a0d3e/Screenshot+2025-09-24+at+12.16.22%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Most Important Question of the A.I. Era: What’s the Point of the Fire? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/neen-how-stories-happen monthly 0.5 2025-09-26 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/43eb5a2c-ccbf-4454-a14d-d9ce9eadf241/Screenshot+2025-09-17+at+12.38.15%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Neen James: how to create visual frameworks to elevate your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/how-id-improve-the-premise-of-a-marketing-legend-reworking-joe-pulizzis-3-signature-projects monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/2b1fbeca-2926-4600-92d1-46cb2cee5e7d/Screenshot+2025-09-17+at+12.31.26%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How I'd Improve the Premise of a Marketing Legend: Reworking Joe Pulizzi's 3 Signature Projects - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/chris-ducker-how-stories-happen monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/55c72b10-7352-4298-bfae-8bacef04a12d/Screenshot+2025-09-04+at+3.49.18%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How Stories Happen: Chris Ducker on why long-haul leaders need their catalyst story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/2-types-of-value monthly 0.5 2025-09-09 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/97fafd65-4a0f-419b-90e6-ba1ade7906cd/discovered-apparent-value-jayacunzo.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The 2 Types of Value - Or, Why We Struggle to Explain Ourselves to Others - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/jessica-abel-how-stories-happen monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/01351db5-00dd-493e-849c-1f5c5bf33926/Screenshot+2025-08-20+at+3.12.12%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - 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Assess Your Communication Style to Differentiate More Easily - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/brad-montague-how-stories-happen monthly 0.5 2025-03-28 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/82a84d85-19c0-4123-b636-c7855f1f71df/brad+montague+cover.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Brad Montague Dissects a Signature Story and Shares Why Audiences Need to Know: "You're in Good Hands" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/enough-with-the-best-practice-shaming monthly 0.5 2025-02-28 https://jayacunzo.com/blog/3-types-of-signature-stories-to-develop-and-bring-with-you-everywhere monthly 0.5 2025-02-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/cddc90f0-b69d-4cd2-b99a-9ea0560861a2/Screenshot+2025-02-18+at+9.50.47%E2%80%AFAM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - 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A Tool to Make Differentiation Easier: Using the Idea Impact Matrix to Stand Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/once-more-from-the-heart monthly 0.5 2025-02-05 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/e7cae212-b652-4cec-a803-ebf2e737c7bb/anxiety.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Once More, From the Heart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/d9380598-3486-4602-b811-6302f38d64bd/Screenshot+2025-02-05+at+12.16.47%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Once More, From the Heart - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/mike-ganino-how-stories-happen-podcast monthly 0.5 2025-02-10 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/30f185c2-45c8-4b9d-b5ac-5def6a77c44a/ganino+cover+sq.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - "It's not effortless, it's intentional" - Mike Ganino, keynote director & author - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/the-mess-of-your-creative-process-isnt-a-problemits-the-most-important-part monthly 0.5 2025-01-23 https://jayacunzo.com/blog/veronica-romney-identity-marketing-how-stories-happen-podcast monthly 0.5 2025-01-15 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/09835f33-a454-489a-8afb-8086d61c1966/Screenshot+2025-01-15+at+2.14.43%E2%80%AFPM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - “Little nuggets take your story furthest” - Author & Marketing Entreprenuer Veronica Romney - How Stories Happen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/on-current-and-future-struggles-in-the-creator-economy monthly 0.5 2025-01-09 https://jayacunzo.com/blog/great-stories-are-ownable-ron-tite-keynote-speaker-and-agency-exec-how-stories-happen monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/d562fdc5-5cc5-491c-8b6b-c233c8b77618/ron+tite+cover.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/escaping-the-content-hamster-wheel-the-idea-impact-matrix-part-2 monthly 0.5 2024-08-19 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/fc787997-e712-4880-aaac-0dd464501e1f/unnamed+%2822%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Compete on the Power of Your Ideas, Not Volume of Your Marketing: The Idea Impact Matrix, Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/8f508e94-375f-4618-9175-04bde017643c/unnamed+%2823%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Compete on the Power of Your Ideas, Not Volume of Your Marketing: The Idea Impact Matrix, Part 2 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/cc3b4e7f-2547-43b1-ae64-fd04fee864b6/unnamed+%2824%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - 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The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/6a0be760-97b2-4b27-b367-6d276b9ccaa8/Screenshot+2023-09-08+at+3.02.10+PM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/0e2fd502-94c7-409e-a411-5c12c375cd2b/Screenshot+2023-09-08+at+3.02.48+PM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/3ff54b9d-e26d-4fe7-854b-e509d3364b97/Screenshot+2023-09-08+at+3.03.14+PM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/ea90b114-9ec8-417d-bb9d-90c1e2dd77bb/Screenshot+2023-09-08+at+3.03.39+PM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/71f75967-142d-4b53-9202-52e0f528087c/Screenshot+2023-09-08+at+3.04.08+PM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/08ec4a2b-241b-4c7a-9605-f48dc01be958/Screenshot+2023-09-08+at+3.04.39+PM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/a206b9f9-50ed-40ca-8665-40fd92fb36ac/Screenshot+2023-09-08+at+3.05.13+PM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Idea Impact Matrix: How to Craft Higher-Impact Content (Part 1) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/how-to-create-original-work-consistently monthly 0.5 2023-09-14 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/40aedef5-23de-4c59-960d-ba1c360dd4a2/unnamed+%2816%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Original Work Consistently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/2f787b29-273b-4fe9-955b-4d4604b21722/unnamed+%2817%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Original Work Consistently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/037fe28c-fbe3-44ce-84c8-2771b5a6ffe8/unnamed+%2818%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Original Work Consistently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/e3836294-b771-4fb2-89be-3df2e49314df/unnamed+%2819%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Original Work Consistently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/ca79d33d-cf47-473e-bf5e-c7dbde9de8c0/unnamed+%2820%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Original Work Consistently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/290d2ceb-31d2-43ac-b817-e9e64e09ed9a/unnamed+%2821%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Original Work Consistently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/2e8c9bb9-161f-43db-9a30-aff7f66cf606/unnamed.gif Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Original Work Consistently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/signature-stories-melanie-deziel monthly 0.5 2023-08-29 https://jayacunzo.com/blog/writers-block-maker-monsters-4 monthly 0.5 2023-08-01 https://jayacunzo.com/blog/when-you-want-to-make-breaking-bad-but-your-work-is-just-breaking-badly monthly 0.5 2023-07-14 https://jayacunzo.com/blog/fun-with-formats-an-overlooked-approach-to-craft-irresistible-experiences-unthinkable-207 monthly 0.5 2023-08-01 https://jayacunzo.com/blog/six-types-of-hooks-to-make-your-content-irresistible monthly 0.5 2023-10-02 https://jayacunzo.com/blog/speakeasy-how-to-build-brand-without-social-media-lounge-bohemia-michelle-warner monthly 0.5 2023-06-05 https://jayacunzo.com/blog/how-to-use-stories-to-teach-in-content monthly 0.5 2023-06-02 https://jayacunzo.com/blog/how-to-differentiate-your-ideas-the-xy-premise-pitch monthly 0.5 2023-05-19 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1c016148-fdbe-4513-985d-ea594e782a0d/lakers-score.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Differentiate Your ideas: The XY Premise Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/01f3eca9-920b-4113-993b-085c0b6fa784/Screenshot+2023-05-18+at+11.38.28+AM.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Differentiate Your ideas: The XY Premise Pitch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/pick-your-audience-pick-your-future-how-to-define-quality-content monthly 0.5 2023-04-20 https://jayacunzo.com/blog/storytelling-roi-super-stories monthly 0.5 2023-03-28 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/0efa7b51-20f7-4e24-9724-3fba5bcb6b1b/wait.gif Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Super-Stories: One Story, Endless Power, Infinite ROI - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/unthinkable-203-song-exploder-exploder-ft-hrishikesh-hirway monthly 0.5 2023-03-13 https://jayacunzo.com/blog/what-do-you-see-when-you-see-an-elephant-how-to-tell-any-story-your-way monthly 0.5 2023-03-10 https://jayacunzo.com/blog/creativity-is-a-form-of-leadership monthly 0.5 2023-02-24 https://jayacunzo.com/blog/dont-outsource-your-imagination-to-technology monthly 0.5 2023-02-10 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/71716bee-1264-4813-b5ba-6e2bd944a1e1/paul-roetzer-tweet.jpeg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Don't Outsource Your Imagination to Technology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/why-marketing-teams-will-soon-create-creators-not-just-content monthly 0.5 2023-02-10 https://jayacunzo.com/blog/chatgpt-generative-ai-replace-creators monthly 0.5 2023-03-03 https://jayacunzo.com/blog/hidden-truths-in-the-success-stories-of-ira-glass-and-anthony-bourdain monthly 0.5 2023-01-24 https://jayacunzo.com/blog/how-to-be-remarkable-in-the-age-of-ai-especially monthly 0.5 2023-01-10 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/63491706-dbe4-4111-9274-808d144342f0/unnamed+%2813%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Remarkable Content In the Age of A.I. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1c3d74e6-8960-4ea6-b594-607fed9fc2ad/unnamed+%2814%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - How to Create Remarkable Content In the Age of A.I. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://jayacunzo.com/blog/open-loops-a-simple-technique-to-make-your-stories-more-gripping monthly 0.5 2023-01-06 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/e3052094-6c50-48a9-88c4-77ffdb35f94e/unnamed+%288%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Open Loops: A Tiny Technique to Make Stories Far More Gripping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1c2fcd24-345b-464c-8d74-d220d878e40b/unnamed+%289%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Open Loops: A Tiny Technique to Make Stories Far More Gripping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/40e72157-48cb-4271-93f7-5aa29ff70826/unnamed+%2810%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Open Loops: A Tiny Technique to Make Stories Far More Gripping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/f5eb363b-36a9-4afb-aed9-3612a9cc8c7c/unnamed+%2811%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Open Loops: A Tiny Technique to Make Stories Far More Gripping - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/a461e235-b86d-4edf-8004-a60647167bd3/unnamed+%2812%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Open Loops: A Tiny Technique to Make Stories Far More Gripping - Make it stand out Imagine the image above shows one podcast episode, broken into segments. Each can begin by revisiting the initial tension (or introducing newer, smaller questions which relate to the big one), and each can end with some kind of satisfying conclusion, before new questions arise -- and so on. Now, the above example is highly structured. Not every experience will have a repeatable formula like that, but every story does have a structure -- even if it just unfolds in the moment, during the drafting process. My show, Unthinkable, resembles the above image. It relies on a repeatable rundown every episode, known only to me and producer Ilana Nevins. The listener isn't told which segment is happening, but behind the scenes, we know. The essay you're reading, however, did NOT rely on a documented structure, but inevitably a structure emerged as I wrote, both through visual breaks and the musicality of the writing. Perfect moments for providing tiny bits of satisfying closure. (Like that.) (And that too.) (I must be stopped.) I think of "segment loops" as a dialogue between communicator and audience member. For instance, since Unthinkable explores the leap between trusting best practices and trusting your intuition, I can anticipate what you might ask or what we might need to share with you (and in what order) to explore that specific premise -- the movement from trusting best practices to trusting your intuition. Because that feels ... unthinkable. So I have to make it logical, as if we were talking it out together. Here's the rundown of a typical episode. The bold question represents what I imagine you asking me, and the rest of the text is what I need to provide in the story to answer it. As you'll see (because they're listed as questions-and-answers), each block is a segment loop: "Why is this story for me?" (COLD OPEN: Set the stakes by introducing the big problem, question, or desire we face as creative people.) "What's the best practice here?" (A BLOCK: Build up the best practice(s) for whatever craft is being discussed by our subjects in this episode.) "What did they do?" (B BLOCK: Tear down the best practice by introducing the thing that seems unthinkable, done by the person/people we profile today.) "So wait, why did they do it that way?" (C BLOCK: Convey just how smart it was in their situation, despite the general advice out there. It wasn't unthinkable at all.) "Oh wow! How did they arrive there anyway? Who IS this person/team?" (D BLOCK: Share the backstory, with breadcrumbs that lead us to that alleged "unthinkable" thing they did.) "How can I/we adopt this same mentality or approach?" (E BLOCK: Share insights and frameworks that emerge from this story, with motivating words from the subject(s).) "I think I'm ready. Am I ready? This still feels a little scary." (F BLOCK: One, short, final punch -- scored to inspiring music -- to send people off. Help them reach "exit velocity.") https://jayacunzo.com/blog/who-is-creative-work-really-for-the-creator-or-the-consumer monthly 0.5 2022-12-16 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/ba06f0ff-fdaf-44d3-84bc-2a2194d47f3d/unnamed+%287%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Who is creative work really for: the creator or the consumer? - Make it stand out My first post, written using Blogger. Remember Blogger? https://jayacunzo.com/blog/welcome-to-the-jumble-the-riddle-driving-all-creative-work-unthinkable-200 monthly 0.5 2022-12-08 https://jayacunzo.com/blog/techniques-to-transform-your-storytelling-the-6-types-of-open-loops monthly 0.5 2022-12-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/f859aeab-999c-420a-aa80-2d4e98037a91/unnamed+%281%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Techniques to Transform Your Storytelling: The 6 Types of Open Loops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/9a1a226b-57c0-4e81-a4b3-fc650e93fc8c/unnamed+%282%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Techniques to Transform Your Storytelling: The 6 Types of Open Loops - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/6ced2fe8-8ba2-459f-8804-8ba8241e5327/unnamed+%283%29.jpg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - 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Photo via Matt West, Boston Herald. https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610982793425-SFUJ8WD72B6JZQGLQOH6/image-asset.gif Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Dear Marketing Leaders: Content Creators Are Not Your Line Cooks https://jayacunzo.com/blog/the-two-best-words-in-the-world-what-if monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610982795828-T5A8EFIHHEFF1ACMBDTJ/image-asset.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - The Two Best Words in the World: What If? https://jayacunzo.com/blog/nba-losing-startups-who-fail-to-screen-for-culture-fit monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610982799744-HSOILSLL38RILDQ7T8JH/image-asset.jpeg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - NBA Losing & Startups Who Fail to Screen for “Culture Fit” https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610982800991-GX4W5F3VHTKP6DOI0ADI/image-asset.jpeg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - NBA Losing & Startups Who Fail to Screen for “Culture Fit” Phil Jackson, Knicks President (L) and Mike D'Antoni, former Knicks coach. https://jayacunzo.com/blog/whats-happening-with-facebook-messenger-medium-podcasts-influencers-snapclass-2 monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610982807270-1H6GCBK0SGXMRLSPHC7Q/image-asset.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - What's Happening with Facebook Messenger, Medium, Podcasts & Influencers? 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Interviewing for Google & ESPN, a Dinky Little Blog Emerged https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610983299028-V4R3T9RJQVEQHF3W6RKV/image-asset.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Interviewing for Google & ESPN, a Dinky Little Blog Emerged https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610983300649-HOXFQWEZ73D097YK76ON/image-asset.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Interviewing for Google & ESPN, a Dinky Little Blog Emerged https://jayacunzo.com/blog/2014/4/7/jm3uzd31iijfj1fp4aexi5nzi65yn6 monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610983304674-GAAY3B0BD687HKFXV2GB/image-asset.png Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - Creativity Held Ransom by Daily Routine https://jayacunzo.com/blog/2014/4/5/685-reasons-the-body-matters-more-than-the-headline-1 monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/5feca30531a19847227af3bb/1610983307766-OQIB573W7FHFJOF0JRR7/image-asset.jpeg Become a Stronger Storyteller—Playing Favorites: The Newsletter of Jay Acunzo - 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