With an uncanny knack for connecting quickly with warmth and humor, plus years of practical relevance and experience (ex-Google, ESPN, HubSpot, NextView VC; current author and documentary host/producer), Jay Acunzo delivers keynotes that move people to action. Whether it’s with 40 global brand executives, 400 fire chiefs, or 4,000 fired up marketers, Jay challenges attendees to break from conventional thinking and supposed “best practices” in a way that drives greater results for companies and careers alike.
KEYNOTE SESSION DESCRIPTION
BREAK THE WHEEL
How to Escape Conventional Thinking to Become the Exception Others Love
We live in a world flooding with best practices, conventional wisdom, and trendy tactics. It’s all we can do to simply keep up, let alone take control. It’s like we’re trapped on this always-spinning wheel of reactive decisions and good-enough work. It’s time to escape this cycle. It’s time to break the wheel.
In this fast-paced, inspiring talk, Jay Acunzo hands attendees a sledgehammer. He’ll share lessons learned from telling over 200 stories of teams and individuals who broke from conventional thinking to do exceptional things — without ever feeling like it was risky.
While everyone around them merely survives, attendees will know how to thrive. Remember: Finding "best practices" isn’t the goal. Finding the best approach for you is. Jay’s presentation will inspire and empower people to do exactly that.
Attendees will learn:
How to find clarity, faster, when surrounded by too much information.
A simple framework for making better decisions than the convention — and the competition
The one behavior change we all need to bridge the gap between average and exceptional work.
How to Make Innovation a Habit, Not a Hail Mary
Here’s a paradox everyone faces at work: If a team exceeds expectations even once, they’ve just made it harder to do so the next time. What was once exceptional becomes what’s expected. And so what does that team normally do? They either cling to what’s working too long, attempting to evolve after it’s too late, or they leap from idea to idea, pulling stunts and “going big” to juice the numbers.
But here’s the thing: Success isn’t measured by spikes in the numbers but the trajectory of the entire line. Over time, teams must avoid the perils of stagnation and the false silver bullets of random stunts. We need a sustainable strategy for innovating consistently over time.
When the bar gets ever-higher all the time, how can teams routinely get over it, to the delight of both colleagues and customers?
In this eye-opening, moving talk, Jay Acunzo helps attendees rethink what it takes to exceed expectations each and every time.
Attendees will learn:
The hidden force that prevents teams from exceeding expectations over time.
The three causes of stale results and how to solve them.
A team-wide framework to make innovation practical, routine, and consistent.
INQUIRE ABOUT AVAILABILITY
THE GREEN SMOOTHIE PROBLEM
Why Others Don't Buy Your Ideas (and How to Fix That)
I know what you’re thinking: The reason we’re not doing better work isn’t me -- it’s them. The boss, the team, the budget, the demands of the everyday, or the “way we do things” in this industry — they all contribute to the friction you feel whenever you push to do things the right way.
How in the heck can we stop thinking and convincing and testing and just start DOING better work?
Well, it turns out that the things that fuel our desire to improve our approach are the very same things that hurt our ability to get buy-in and execute. But here’s the thing: The solution isn’t more budget or newer tech. It’s not a better boss or colleagues. It’s not a more innovative product or a more forward-thinking industry. It’s something much more in our control: the way we communicate our ideas to ourselves and others.
In this powerful and practical breakout session, award-winning podcaster and former Google and startup brand-builder Jay Acunzo will help you turn inspired ideas into buy-in and action. You'll deconstruct the problems preventing us from getting buy-in and learn the mental models you can use to find what makes you an exception from peers … and convince others you should deploy that in your work. In the end, you’ll walk away ready to stop selling your ideas and start sharing why your ideas should exist.
We all want to do better work. It’s time to go from sick and tired to fulfilled and inspired, to the benefit of our careers, our companies, and our customers.