JAY'S KEYNOTE SPEAKING
Jay speaks at a wide range of corporate and industry events each year. He's delivered keynotes to everyone from 40 global brand executives to 400 fire chiefs to 4,000 fired up marketers and everything in between. The one commonality among the audiences: They expect better of themselves and their teams. They are sick of conventional thinking and ready to break from it -- in a way that's good for companies and careers alike.
The goal of these session descriptions is to give attendees some guidance both on conference programs and in marketing materials beforehand. Here are a couple potential topics...
KEYNOTE: Innovation & Strategic Decision-Making
Perfect for executives, teams, and companies/industries trying to evolve or move faster.
BREAK THE WHEEL
How to escape conventional thinking to better think for yourself
We live in an world flooding with endless best practices, conventional wisdom, and trendy tactics. But what matters isn't "following the best practice." What matters is doing what works best FOR US. Do we know how to make those strategic decisions? Can we make them faster, without clinging to what others say worked "in general"? Worse, with all we have going on ... how does one find the time to do anything but react?
It feels like we're trapped. We’re trapped in a never-ending cycle of conventional thinking. We are stuck on an always-spinning wheel that leads us straight to the one place we don’t want our careers or companies to be: average. That is the danger of this wheel.
So what does it take to be exceptional? How can we see better results by understanding what works best for us, regardless of what the "best practice" might be? We need to escape conventional thinking. We need to break the wheel.
In this fast-paced, inspiring talk, keynote speaker and Unthinkable Media founder Jay Acunzo will hand you a sledgehammer. You’ll hear stories of people who pushed beyond the commodity work of their industry to make better decisions, faster -- driving better results in the end. You'll learn a framework you can use to make innovation seem logical, instead of lofty. Lastly, you’ll see how acting like an investigator, not an expert, is the path towards our best work in the digital age. In the end, you'll become a think-for-yourselfer in a world entirely too full of follow-the-listers.
Nobody wants to settle for commodity work or average results. Ask yourself: Are you ready to break the wheel?
KEYNOTE: Creativity and Market Differentiation
Perfect for challenger brands, startups, and those who push industries forward.
BE THE EXCEPTION
How the world's top minds find and follow what makes them different to drive greater results
We live in the Internet Age, where it has never been easier to be average: the tips-and-tricks, the cheats and hacks, the "gurus" and the get-rich-quick schemes. It all seems so tempting and so practical to follow the list -- but we merely blend in if we do. When you want to be exceptional instead ... what then?
You have to find and follow what makes you an exception.
In this fast-paced, inspiring talk, keynote speaker and Unthinkable Media founder Jay Acunzo will make original thinking feel more practical than following the herd. He’ll share stories of creative executives and practitioners who took the unconventional path -- not because they're rebels, but because it’s good for business and good for their careers. Together, we’ll uncover a methodology that we can use to identify the unique traits of our teams and our customers that we can deploy in our work to stand out.
In the end, you'll walk away ready to move faster and get better results. While everyone around you simply survives, you’ll be ready to thrive. And it all begins by asking yourself one question:
What makes you an exception?
Inquire About Availability
VALUE-ADD BREAKOUT SESSIONS:
For no additional charge, I offer an optional breakout session along with my keynotes. Here are my current options:
MAKE SHOWS, NOT PIECES
Pushing Past "Talking Topics with Experts" to Create Your Industry's Top Podcast
"Launching a podcast" is the new "starting a band" — everybody's doing it, and everybody dreams of being the rockstars at the top. A few weeks later, you're struggling to keep it going, and your product sounds like it was made in a garage. Worse, everybody is trying to play the exact same song — there's so much sameness!
Yes, podcasting is really freaking hard. If done right, however, your show can be a powerful vehicle to achieve multiple tough-to-accomplish goals: holding audience time and attention, fueling your channels with endless content pulled from the show, and developing meaningful relationships with both your listeners and your guests.
But you simply can't fake this. You're exposed. You have to master the mechanics of great storytelling and interviewing. No amount of tech and no secret tactic can save you.
In this practical-yet-entertaining workshop, award-winning podcast host and original series creator Jay Acunzo will deconstruct what makes the best podcasts soar. You'll dive deep into the component parts of launching a successful series concept, and you'll walk away inspired to grab the mic, launch your show, and become the apple of your audience's eye — err, ear.
Get ready to become a podcast master.
THE GREEN SMOOTHIE PROBLEM
Why Others Don't Buy Your Ideas (and How to Fix That)
I know what you’re thinking: The reason we’re not doing better work isn’t me -- it’s them. The boss, the team, the budget, the demands of the everyday, or the “way we do things” in this industry — they all contribute to the friction you feel whenever you push to do things the right way.
How in the heck can we stop thinking and convincing and testing and just start DOING better work?
Well, it turns out that the things that fuel our desire to improve our approach are the very same things that hurt our ability to get buy-in and execute. But here’s the thing: The solution isn’t more budget or newer tech. It’s not a better boss or colleagues. It’s not a more innovative product or a more forward-thinking industry. It’s something much more in our control: the way we communicate our ideas to ourselves and others.
In this powerful and practical breakout session, award-winning podcaster and former Google and startup brand-builder Jay Acunzo will help you turn inspired ideas into buy-in and action. You'll deconstruct the problems preventing us from getting buy-in and learn the mental models you can use to find what makes you an exception from peers … and convince others you should deploy that in your work. In the end, you’ll walk away ready to stop selling your ideas and start sharing why your ideas should exist.
We all want to do better work. It’s time to go from sick and tired to fulfilled and inspired, to the benefit of our careers, our companies, and our customers.