Social media, for those who are in it every single day (either professionally, personally or both) makes a ton of sense.
Sharing everything I do? Heck Yea! Adopting new websites into my daily time, with funky names like Twitter, Tumblr and CampusLIVE? But of course! Whipping out my smartphone to “check-in” at a location? Sign me up!
But for plenty of people, young and old, of any walk of life….that’s just not the case.
To Whom It May Concern
What gets me excited about social media and writing to you all is the ability for the “non-techie” to take advantage of a truly remarkable new type of technology. But I feel like that takes some coaxing. (If you’re social offline, the reasoning goes, why resort to online tools?)
So I’m not writing this for early adopter-type users out there. I’m not writing this for my work friends, or those I interact with daily on Twitter. If you woke up this morning and checked Mashable and were blown away by some new social network named Twibloogle-square and instantly had to try it - and then tweet about it - well, my blog might not be for you. (Although I like to think anyone in tech can appreciate getting back to basics.)
So Knock It Off, All Ye Techies
This article from the New York Times and its lead tech writer Nick Bilton perfectly sums up the fact that, for the most part, people don’t necessarily leap in the air and click their heels together every time a new social tool is released.
Personally, I like being able to explore and analyze social media every day. (Nothing illustrates this better than my heavy involvement with Google+ while I was at Google and now. This is a social network even social network lovers don’t yet fully embrace, in some cases.).
But more than anything, I love explaining my excitement clearly and simply to others so that they might also understand the power behind social media.
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