How Your Favorite Sites Spin Headlines Into Stories

Media companies and corporate blogs alike love to latch onto one core story and beat it to dea--I mean "give an official POV" on it. (In reality, writing about popular events does absolutely work to drive readership. The more relevant the event is to your business, the better of course.)

Here's a look at how all of this goes down, as well as a quiz to see how good you are at recognizing popular headline styles around the web!

(Note: I say "we" in this referring to HubSpot, as I created this while working there.)

Posted on April 9, 2014 and filed under writing, content marketing.